Google AdWordsBaidu keyword advertising display style

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It should be clearly pointed out that the search engine's natural ranking system (SEO ranking) and paid ranking system are two completely independent systems that do not interfere with each other. Baidu's ranking system is called Phoenix Nest. One of the misunderstandings here is that paid marketing will affect natural rankings, which is a wrong understanding. Generally speaking, after significantly increasing the cost of paid marketing, SEO traffic will indeed increase, but this is not because of the increase in traffic brought by SEO rankings. Instead, paid marketing increases brand exposure, resulting in some or most users clicking on the natural ranking results of brand words in brand word searches (usually brand words are easier to get high rankings).

PPC advertising can be understood as a black box system. In this system, multiple advertisers will bid for the target paid keywords. They do not know each other's bids and can only guess the other party's bids based on experience (in the early days, Baidu could see the prices offered by other advertisers in the bidding background). The bid is a key factor in lithuania telegram number database whether the keyword advertisement can be ranked high, but it is not the only factor. It also depends on the quality score of the advertisement. This quality score includes comprehensive factors such as the advertisement grouping and advertisement copy of the advertisement.

After combining factors such as bids and keyword quality scores, keywords with high comprehensive scores are ranked at the top of the search results advertisement part.

Paid search marketing is a very important marketing method for search marketing. Its advantage is that it can quickly obtain paid search traffic from search engines and quickly complete conversions. Even a new website that has just been online for one day can obtain paid traffic from search engines. This is completely impossible for SEO to do.

In addition, PPC advertising can also very conveniently control the time period for keyword advertising and the positioning of countries and regions. For example, if a product is only sold in Shanghai and only on weekdays, then the advertising time period can be limited to weekdays and the region can be limited to Shanghai, which can achieve precise advertising.