It has been proven that traditional advertising on the Internet is becoming less and less effective, as evidenced by these figures: 50% of banners are never seen by the user and emails with advertising barely reach a 5% opening rate.
In this context, quality content is proposed as the solution to recover lost trust and engagement between users and brands.
With content, it is possible to attract the user profile that interests us with information of interest and, progressively and without fanfare, end up convincing them with more content that it is worth choosing our product or service from among the different options available on the market.
What should the content be like for each phase?
The vast majority of users who visit our website whatsapp canada for the first time are not yet sufficiently prepared to complete the purchasing process.
For this reason, we have to mature it and convince it with the appropriate content at each stage of the sales funnel.
The point is that there are many types of content : corporate, product-related, by format, influencer content, especially suitable for generating debate, etc.
It is necessary to choose the most appropriate content for each moment or phase of the complex strategy that makes up inbound marketing.
Here is a summary of the most effective type of content for each of the 4 phases of an inbound marketing strategy:
Phase 1. Traffic attraction
Basic objective: get users to visit the website.
Recommended content
Informative articles or posts.
Educational articles or posts.
In both cases, they must be articles with their own, verified information that provides objective and enriching data.