3 pillars of website positioning
Posted: Tue Jan 21, 2025 9:27 am
Among the clients of our interactive agency we often come across the opinion that: good SEO/SEM means a large number of visits to the website, large traffic means a significant number of purchases and huge income for the company. This is a very logical and to a large extent correct assumption, but in order for it to be reflected in reality, you need to remember several aspects. Additionally, adapting to these rules will increase the effectiveness of your website even without delving into the secrets of positioning .
Contents
First, the business goal.
A website must be effective.
Valuable content.
Setting SEO business goals
First, the business goal.
The first pillar from which we should start our adventure not only with positioning, but also with any online activity is to set a business goal . For example: if we are setting up an online store, our goal should be to sell products . A common mistake of positioners is to try to reach the mythical hundreds of thousands of entries by, for example, positioning for popular afghanistan telemarketing data keywords . In reality, however, it turns out that these are largely useless entries that do not translate into conversion. A better solution is to focus on reaching our potential customer , someone who will actually buy our product or service. Currently, in the activities of many companies we can come across minimalist websites such as landing pages containing only short information and a field for signing up for a webinar. This example will allow us to smoothly move on to the second pillar:
A website must be effective.
That is, first and foremost, designed with its business goal in mind. The example of signing up for a webinar perfectly illustrates the implementation of such a goal. Of course, behind this type of website there is often internet marketing in the form of a popular blog, a fanpage on Facebook or a YouTube channel, and this type of website is only an element of the company's marketing strategy . Currently, effective positioning consists of aspects such as technical SEO, content SEO or link acquisition, and in order to achieve the best results, none of them should be omitted. You should also remember about the visual and technical aspects of our website: if it is not responsive , it will load too long, it will contain elements that do not work properly (not to mention the fact that it is difficult to position such a website from scratch), it will simply be difficult for us to convince visitors to our offer. Designing and creating websites are very broad fields to which thousands of articles are devoted, with examples of useful tools and materials on website design you can find here .
Valuable content.
Google assumes that a website systematically developed with valuable content , encouraging the user to read or share it, is able to achieve high results in search positions, even despite deficiencies in SEO/SEM optimization . So if you have a well-made website and knowledge of only the basics of website positioning such as keyword analysis , then with systematic work, e.g. on developing a blog, you can achieve high positions in Google even without having to delve into hundreds of guidelines formulated by this organization.
Summary
SEO/SEM optimization is a fairly broad topic and it is not without reason that there are companies that specialize exclusively in this field, and even those that only offer SEO audits . The effectiveness of our actions is made up of many aspects such as technical SEO or content SEO, which should be taken care of comprehensively and simultaneously. However, with a bit of knowledge and by following some simple rules, we can compete with our competitors and even achieve satisfactory results . Let's not forget, however, that positioning is only a means to achieving our goals and all our business activities should be dedicated to them.
Contents
First, the business goal.
A website must be effective.
Valuable content.
Setting SEO business goals
First, the business goal.
The first pillar from which we should start our adventure not only with positioning, but also with any online activity is to set a business goal . For example: if we are setting up an online store, our goal should be to sell products . A common mistake of positioners is to try to reach the mythical hundreds of thousands of entries by, for example, positioning for popular afghanistan telemarketing data keywords . In reality, however, it turns out that these are largely useless entries that do not translate into conversion. A better solution is to focus on reaching our potential customer , someone who will actually buy our product or service. Currently, in the activities of many companies we can come across minimalist websites such as landing pages containing only short information and a field for signing up for a webinar. This example will allow us to smoothly move on to the second pillar:
A website must be effective.
That is, first and foremost, designed with its business goal in mind. The example of signing up for a webinar perfectly illustrates the implementation of such a goal. Of course, behind this type of website there is often internet marketing in the form of a popular blog, a fanpage on Facebook or a YouTube channel, and this type of website is only an element of the company's marketing strategy . Currently, effective positioning consists of aspects such as technical SEO, content SEO or link acquisition, and in order to achieve the best results, none of them should be omitted. You should also remember about the visual and technical aspects of our website: if it is not responsive , it will load too long, it will contain elements that do not work properly (not to mention the fact that it is difficult to position such a website from scratch), it will simply be difficult for us to convince visitors to our offer. Designing and creating websites are very broad fields to which thousands of articles are devoted, with examples of useful tools and materials on website design you can find here .
Valuable content.
Google assumes that a website systematically developed with valuable content , encouraging the user to read or share it, is able to achieve high results in search positions, even despite deficiencies in SEO/SEM optimization . So if you have a well-made website and knowledge of only the basics of website positioning such as keyword analysis , then with systematic work, e.g. on developing a blog, you can achieve high positions in Google even without having to delve into hundreds of guidelines formulated by this organization.
Summary
SEO/SEM optimization is a fairly broad topic and it is not without reason that there are companies that specialize exclusively in this field, and even those that only offer SEO audits . The effectiveness of our actions is made up of many aspects such as technical SEO or content SEO, which should be taken care of comprehensively and simultaneously. However, with a bit of knowledge and by following some simple rules, we can compete with our competitors and even achieve satisfactory results . Let's not forget, however, that positioning is only a means to achieving our goals and all our business activities should be dedicated to them.