The Case Management Report in Sprout Social that demonstrates the volume of open cases

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A user in the Sprout platform responding to a customer using AI Assist to generate a friendly response
You can also benchmark and track your support portugal b2b leads team’s performance to demonstrate their impact on revenue, identify opportunities for growth and capture customer feedback. The Case Management Report provides a holistic view of your team’s social care efforts, including key metrics like Case volume, handle and reply time, and performance benchmarks.

, closed cases, reopened cased and change over time
2. Bolsters brand awareness
2023 Index data reveals consumers’ primary reason for following a brand on social is to stay informed about new products or services (68%). This stat proves social media is where consumers go to discover new brands, which makes it a powerful channel for growing awareness.

A bar chart from the Index that illustrates the top reason consumers follow brands on social is to stay informed about new products or services
Brand awareness is the first step toward generating new leads, edging out the competition and driving sales. Tactics like influencer marketing are especially effective, as influencers continue to wield considerable sway. According to The 2024 Influencer Marketing Report, trust in influencers is holding steady, as nearly half of consumers trust influencers as much as they did six months ago, and another 30% trust them more. With the right influencers (and their loyal followers) on your side, you can amplify your brand significantly.