How to leverage social media insights to benefit your business
Posted: Tue Jan 21, 2025 10:01 am
Interview about using the QlikView application to extract information from social networks and other data sources in the cloud, and analyze it to make better decisions.
Ignacio Albano has a degree in Administration (UBA) and is an Independent Consultant in Business Intelligence. He has participated for more than 8 years in projects in Argentina, Mexico and the USA.
He currently advises companies from various industries on BI issues such as the design and implementation of Control Panels and Dashboards, among others.
What is QVSource and what is it used for?
QVSource allows me to easily extract data from the denmark phone number lead Social Networks in which my company is participating (actively or passively) and cross-reference them in an analytical dashboard with the rest of the information in my corporate systems.
What specific benefits does QVSource offer you?
It allows me to analyze my competitors' presence on Twitter, Facebook, and other social networks, observing their campaigns and results.
It helps me understand my brand's positioning on social media, even when I'm not actively engaged.
It gives me key indicators to understand the market, the positioning of my products, my competitors, etc.
It helps me to guide my Social Media Marketing strategy before I go out and execute it.
It shows me the Social KPIs chronologically and their impact on the business.
It helps us understand which online channels are most effective in achieving our goals, also understanding where I get the best return (Social ROI).
It gives me information from various sources (CRM, ERP, Google Spreadsheets, Google Analytics, Excel, etc.) and allows me to analyze the direct return from various sources.
Why QVSource makes it easier?
Because it makes it easier for you to extract and understand data from various sources. You hardly need the IT department.
QVSource connects two worlds, the internal world of the company: CRM, ERP, etc. with the external world made up of the information generated by users on social networks.
What data sources can QVSource connect to?
There are a lot of different sources, just to name a few we can say Google Analytics, Google Drive, SalesForce.com, Facebook, Twitter, Linkedin, YouTube…
QVSource can download information from these networks and systems using specially designed connectors. If a specific connector for a system does not exist, QVSource has a customizable connector that allows you to download data from JSON, XML or a SOAP web service.
Ignacio Albano has a degree in Administration (UBA) and is an Independent Consultant in Business Intelligence. He has participated for more than 8 years in projects in Argentina, Mexico and the USA.
He currently advises companies from various industries on BI issues such as the design and implementation of Control Panels and Dashboards, among others.
What is QVSource and what is it used for?
QVSource allows me to easily extract data from the denmark phone number lead Social Networks in which my company is participating (actively or passively) and cross-reference them in an analytical dashboard with the rest of the information in my corporate systems.
What specific benefits does QVSource offer you?
It allows me to analyze my competitors' presence on Twitter, Facebook, and other social networks, observing their campaigns and results.
It helps me understand my brand's positioning on social media, even when I'm not actively engaged.
It gives me key indicators to understand the market, the positioning of my products, my competitors, etc.
It helps me to guide my Social Media Marketing strategy before I go out and execute it.
It shows me the Social KPIs chronologically and their impact on the business.
It helps us understand which online channels are most effective in achieving our goals, also understanding where I get the best return (Social ROI).
It gives me information from various sources (CRM, ERP, Google Spreadsheets, Google Analytics, Excel, etc.) and allows me to analyze the direct return from various sources.
Why QVSource makes it easier?
Because it makes it easier for you to extract and understand data from various sources. You hardly need the IT department.
QVSource connects two worlds, the internal world of the company: CRM, ERP, etc. with the external world made up of the information generated by users on social networks.
What data sources can QVSource connect to?
There are a lot of different sources, just to name a few we can say Google Analytics, Google Drive, SalesForce.com, Facebook, Twitter, Linkedin, YouTube…
QVSource can download information from these networks and systems using specially designed connectors. If a specific connector for a system does not exist, QVSource has a customizable connector that allows you to download data from JSON, XML or a SOAP web service.