t's time to encourage creativity with your "Ideation Group." This stage invites you to let your imagination run wild in search of solutions. Consider the aspects identified in the previous analysis, but without getting lost in minute details.
Just like in Disney animated films, you'll notice that many stories are unbelievable, risky and highly imaginative. Encourage your team to take this approach, to create scenarios or plans, no matter how bold. They might employ tools like brainstorming or the art of storytelling.
Focus on supporting the most creative members of your team. These individuals can generate more revolutionary ideas and, thanks to their skills, have the ability to explore beyond the conventional.
4. Evaluate between viable and non-viable options
Once a broad range of possibilities has been generated, it is time to discern between feasible and unfeasible options. This task falls to the "Implementation Group." While generating ideas can be inspiring and useful for innovation, plans must be aligned with business and budgetary logic.
You should examine and refine the proposals to select those that are executable. Several team-generated alternatives are likely to be discarded during this process, but they should not be completely discarded, as they may be applicable in other contexts.
For this procedure, it is crucial to have the contribution of the most analytical and logical staff. Their role will be to adjust the proposals to reality, guaranteeing conscious planning that takes into account the organization's resources, its goals and the market.Walt Disney Method
5. Experiment and evaluate your action plans
Together with the "Evaluation Group", the plan to be followed is drawn up in detail. At this stage, it is crucial to consider each step, cost and detail necessary to turn the solution into a reality.
Once the plan is defined, submit it to the team for scrutiny . If it is an advertising design, analyze possible aspects that the client does not like. For a new product, identify areas for improvement. In the case of a business project, evaluate the possible risks.
The most valuable input at this stage will come from the most "critical" contributors. These individuals have a vp purchasing officer email database special sensitivity to detail, which allows them to evaluate a variety of paths, not just the favorable ones.
6. Choose the best route to follow
Once the team is aware of the viable options and challenges, it is time to make a decision to implement the project. One alternative is to leave the decision in the hands of the leaders, who will determine the most convenient plan for the company. Another option is to consider voting to encourage staff participation in the process.
Once these steps are completed, the project is refined to a more realistic and creative level. This methodology leverages the skills and strengths of team members to find the best solution to business needs. Let's see how this is applied in practice.Walt Disney Method
Examples of application of the Walt Disney method
Developing a new brand identity
Let's imagine that a small or medium-sized business (SME) is planning to launch a new brand identity. This project involves creating a new logo, adopting a different color palette, and revamping its website. The key lies in prioritizing creativity, as the goal is to achieve a more attractive appearance and leave a stronger impression on the public.
3. Generate alternatives to resolve the situation
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