We then move on to the pain points of our audience. So what kinds email lists uk of things do they struggle with? What kind of triggers can actually make them start to look for a product such as yours or a service such as yours? And then thirdly, what solutions do you offer as a brand or a website to try and fix those pain points for those customers and trying to connect those things together? Fourthly, what keywords are you trying to rank for? What are you trying to rank for in Google? How does that connect back to your service and your product? And what that allows you to do is to tie together these stages into actual rankings, actual keywords that you're trying to improve with your link building and your content.
four areas to try and come up with content ideas for link building is that it forces relevance. It's really hard to actually do this. If you stray too far away from it, you come up with ideas that aren't very relevant. So if you stick really closer to it, it's a bit harder. That's kind of the point. What you're trying to do here is strike that balance between ideas that can get links, but also content ideas that are very relevant to your audience and who you're trying to sell your products or your services to.