But that's not all. Only 16% of landing pages are free of navigation bars. And this is negative because when optimized landing pages are focused on a single CTA, navigation is eliminated. A move that, according to VWO data, thailand mobile database improves the performance of a landing page by 100% .
This is where behavioral analytics tools like CrazyEgg come in handy. They'll help you figure out what users are consuming from your website to determine what to focus on. A simple, clean landing page, free of distractions, is the perfect antidote to help users grasp the substance of the page.
6.- Weak headlines
Changing headlines on landing pages has the power to increase conversions by up to 10% . Conversely, keeping inappropriate headlines is one of the hallmarks of landing pages that don't convert .
Keep in mind that these headlines are the first impression users get when they scroll through their feed or check their email inbox.
7.- Your CTAs confuse people
CTA-landing-pages-that-don't-convert
Calls to action are what make users click and convert. But covering your landing page with multiple CTAs is not the solution. On the contrary. Using too many calls to action is what landing pages that don't convert tend to do . And so they end up confusing their audience.
The best practice, therefore, is to include a single call to action that persuades the user and invites them to click. To make it even better, keep these tips in mind:
Use an action verb: Get, do, try, start,…
Be one-on-one. Don’t talk about yourself. For example, “Start your free trial.”
Be specific about what the user will get. “Start with your 14-day free trial.”
8.- A bad mobile experience
Telerik landing page
Mobile advertising is on the rise. In fact, 80% of Facebook's advertising revenue is attributed to mobile browsing.
This means that it is very likely that more than half of your website visitors are using a mobile to browse . But the landing pages that do not convert in this case are precisely those that are not optimized to generate good experiences.
9.- Irrelevant visual content
LingsCars