Setting goals based on the SMART principle
Posted: Tue Jan 21, 2025 10:52 am
3. Conversion rate:
The conversion rate refers to the ratio of the number of users who complete a specific behavior (such as purchasing a product, registering for membership, etc.) to the total number of emails sent. This isa key indicator to measure the direct contribution of email marketing
to the business. Assuming that you want to increase the sales of online courses through email marketing , you can set the conversion rate to 5%. This requires optimization from multiple aspects such as email content, guidance process, and the attractiveness of the product itself.
4. Unsubscribe rate:
The unsubscribe rate refers to the ratio of the number of users who unsubscribe from emails to the total number of emails sent. Lowering the unsubscribe rate helps maintain a stable customer base.
Keeping the unsubscribe rate below 2% is a reasonable goal, which morocco telegram number database requires that the content of the emails sent by the company always remain relevant and valuable and avoid over-marketing.
5. Delivery rate:
The delivery rate refers to the ratio of the number of emails successfully delivered to the recipient's mailbox to the total number of emails sent.
Ensuring a high delivery rate is the basis of email marketing , and the target should be set at more than 95%. This involves optimizing the selection of email servers and whether the email content complies with anti-spam rules.
6. ROI (return on investment):
ROI is a key indicator to measure the profitability of email marketing activities, and is calculated as (net profit from marketing activities - marketing activity costs) / marketing activity costs.
Setting a clear ROI target, such as 200%, can help companies plan their email marketing budgets reasonably and ensure that resource investment brings sufficient returns.
The conversion rate refers to the ratio of the number of users who complete a specific behavior (such as purchasing a product, registering for membership, etc.) to the total number of emails sent. This isa key indicator to measure the direct contribution of email marketing
to the business. Assuming that you want to increase the sales of online courses through email marketing , you can set the conversion rate to 5%. This requires optimization from multiple aspects such as email content, guidance process, and the attractiveness of the product itself.
4. Unsubscribe rate:
The unsubscribe rate refers to the ratio of the number of users who unsubscribe from emails to the total number of emails sent. Lowering the unsubscribe rate helps maintain a stable customer base.
Keeping the unsubscribe rate below 2% is a reasonable goal, which morocco telegram number database requires that the content of the emails sent by the company always remain relevant and valuable and avoid over-marketing.
5. Delivery rate:
The delivery rate refers to the ratio of the number of emails successfully delivered to the recipient's mailbox to the total number of emails sent.
Ensuring a high delivery rate is the basis of email marketing , and the target should be set at more than 95%. This involves optimizing the selection of email servers and whether the email content complies with anti-spam rules.
6. ROI (return on investment):
ROI is a key indicator to measure the profitability of email marketing activities, and is calculated as (net profit from marketing activities - marketing activity costs) / marketing activity costs.
Setting a clear ROI target, such as 200%, can help companies plan their email marketing budgets reasonably and ensure that resource investment brings sufficient returns.