The ad creative tab in the TikTok ad set-up process lets you upload videos from your lbrary or create one.

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Update tracking settings:
Add tracking for website, app and offline sweden b2b leads events, as well as third-party tracking for impressions or clicks. This is an optional step.

The tracking settings tab in TikTok ad set up process allows you track TikTok events on your website, app and offline.

Step 6: Measure your ad performance
The job isn’t done after launching your ad. You should also measure your ad performance using social media analytics tools to see how the campaign pays off. TikTok provides native analytics that show you how your ad performs in terms of impressions, clicks, conversions and more. Test and compare the performance of different ad creative and placements to see what works best for you.

TikTok ad specs
TikTok in-feed video ads must follow formatting guidelines to display correctly and generate engagement. Start by creating a video in TikTok’s suggested range (9 to 15 seconds) that’s less than 500MB and one of these file types: .mp4, mov., mpeg, .3gp or .avi.

Then consult TikTok’s list of video ad specs for additional formatting guidance.

Besides learning the basics, it’s important to see how other brands use TikTok ads to generate ideas for your own campaign. Check out these examples of brands that launched brilliant advertising campaigns on TikTok.