Complete guide to local SEO

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If you have a service company and want to get new clients, it may be time to use local SEO .

A physical business can also attract customers via the Internet . In fact , that is what we mean when we talk about the digital transformation of companies.



In this context, achieving good web positioning would be like putting a apparel company email list neon sign on your premises so that it does not go unnoticed for miles around, but let's not fool ourselves, 'traditional' SEO is a matter of time and money .

However, there is a little shortcut that can get your business to the top of search results in no time: local SEO .

Would you like to discover what it consists of?



What is local SEO?
In recent years, internet queries from mobile devices have grown exponentially and, according to Google, 30% of these queries are related to location.



Just think, how many times have you typed 'restaurant in neighborhood/town/city X' looking for the closest option? Or a gas station? Or an ATM from your bank?

Well, let's say that Google has noticed the issue and, every time a user uses geographic terms in their searches, it modifies the criteria it normally uses (the famous algorithm) to offer a more local view based, among other things, on geolocation and its business profile directory (previously known as Google My Business).

Therefore, if you want to become the solution that Google shows to users in a certain area, you must register as a business profile and send the appropriate signals through local SEO.



In other words, local SEO is the set of techniques that focus on giving greater visibility to a company's website taking into account its location.

Local SEO Google Maps



Benefits of local SEO
As we explained in the introduction, local SEO is the fastest way to position yourself among the first results of an internet search, but that is not the only benefit you can achieve by applying these techniques:

Thanks to local SEO, your company can reach customers that it would never reach in the physical world.

Searches with a geographic component have a very high conversion rate because they respond to an immediate need. According to surveys, 76% of users who carry out a local search from their mobile visit the establishment in less than 24 hours and 28% end up with a sale.

It generates user trust and reinforces your company’s authority. If Google shows your company among the first, there must be a reason… Or at least that’s what most users think. So, once again, we have to thank local SEO.

Appearing in the top positions thanks to local SEO will increase visits to your website . Google will understand that your website generates interest and will show it higher in searches without a geographic component. Therefore, inevitably, local SEO favors 'traditional' SEO .

In addition, local SEO is an organic strategy, so it is not necessary to invest a single cent to achieve good positioning.