Advantages of implementing a "deal" in marketing

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Creating and leveraging a marketing deal brings numerous benefits to any business:

Generating additional revenue: Many leads or potential customers may hesitate before becoming buyers. Offering them a deal (of any of the types mentioned above) can incentivize them to take the plunge and become repeat customers, possibly encouraging future purchases.
Increased traffic to your e-commerce: Offers often attract the attention of consumers, who come to evaluate the benefits they can obtain. Publishing an offer on your online store is an effective strategy to increase the flow of visitors to your website.
Acquiring new leads: By taking advantage of a marketing deal, you not only convert potential customers into buyers, but you also attract new leads, i.e. prospects who were not previously on your radar and who have shown interest due to the offer.
Building brand awareness and interest: As mentioned above, offers are often very attractive to the public. Launching an interesting offer can increase attention to your brand, encourage better brand awareness, and establish a strong position in the minds of consumers.


How to Make the Most of a Marketing Sales Opportunity
What is a deal in marketing

In the online realm, there are several ways to effectively promote a marketing lead.

Email Marketing
Email marketing is one of the most prominent communication tools a brand can use to engage with consumers. Today, newsletters are an effective strategy to send valuable content to the customer, along with offers in a more gradual manner, avoiding an abrupt approach. However, beyond newsletters, companies also send messages exclusively with offers to their subscribers as part of their sales strategy.

Blogs
It's common for brands to share deals within blog posts to communicate them in a subtle and organic way.

Social networks
For many companies, social media plays a central role in their marketing deal strategy. On ceo email database these platforms, they can establish a closer relationship between the brand and the public, which facilitates the positive reception of promotions. Moreover, as mentioned above, influencer marketing is often effective in these circumstances.

Advertising
Finally, more direct advertising resources can also be used in a marketing "deal" strategy. Advertising on social networks , search engines , applications, among others, offer various ways to carry out paid campaigns to reach a wider audience with your offers.

How to evaluate success
There are several key metrics to determine if you are properly leveraging your marketing opportunity. All of these metrics should be measured within the specific time period that is considered the timing of the opportunity:

Number of clicks
Conversion rate
Number of sales
Number of leads
Duration of the deal in the market.