What is the PIM Data Model?

[ishanijerin1]

The "data model" of PIM, the theme of this article, is basically the same as the "data model" in the database world. PIM is a system that centrally manages a company's product information and distributes it efficiently and effectively to sales channels. The PIM data model defines the "boxes" that store the products managed by this system and all information related to those products.


what-is-datamodel.png
For example, a product called a "T-shirt" has attribute information such as size, color, pattern, material, and price. In addition, PIM also manages the recommended features of our advertising database points of the T-shirt and explanations of the designer's concept as marketing information for sales. There may also be digital materials such as photos and videos to post the product on a website or catalog. Even a single product such as a "T-shirt" has a lot of product information related to it. And, usually, a company that handles "T-shirts" as a product also handles other clothing items such as "dress shirts", "pants", "socks", and "sweaters" as other products. If it is the same clothing item, the attribute information such as size, color, and pattern mentioned above can be defined as the same type. So, what if you also handle clothing items such as "bags", "necklaces", and "watches"? There will also be attributes unique to each product, such as weight, waterproof performance, manufacturer's warranty period, and functions. The definition for centrally managing such a wide variety of information in one PIM is the data model.