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The main goal of this type of content is to immediately attract the user's attention and show them the essence of your message. And believe it or not, you should achieve that effect with just one image. How do I know which hero image is right for my campaign? templates for email marketing A hero image doesn't have to be a photograph. In fact, you can use different illustrations, videos or graphics instead. However, whatever element you use, you must not forget that it is up to the task of making a good first impression. That is, your hero image that you will use in subsequent email marketing templates must be strong and coherent. Don't include an image and add text that has nothing to do with it. Remember also that your target audience must be attracted to the brand . Therefore, the choice of the brand must be conditioned by the tastes and needs of your target audience.


Choose something touching, use emotions , which betting email list are a strong ally. And you also need to highlight your product in case your email is dedicated to it. Make it the focus of all communication. Examples of email marketing templates with Hero images 1.- The Hero Image as a header templates for email marketing Email marketing templates determine the flow of your content and the order in which your readers consume information. A boring block of text is easy to ignore. But if the design is creative and able to move the email recipient's eye from one place to another, you'll keep them interested. into layers. There’s plenty of room to explore and experiment, you just need to create an intriguing design that leaves nothing up in the air. In this sense, the construction brand Caterpillar immediately catches the reader's attention with the Hero image on its header.