Social media trends by platform

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Now that you have a bird's eye view of the upcoming social media trends, how about we get a little more specific and look at some of the things that are coming to the main platforms?



YOUTUBE:
If you've been reading carefully up to this point, you'll already know where this is going, right?



Youtube Shorts have been increasingly positioning themselves as one of the most viewed quick content… And for next year, things are only going to increase. Quick bites of information and entertainment on demand .



But don't neglect long videos , which are also expected to make a comeback. After all, there are some things that can't be told in 15 seconds... And YouTube gives you the opportunity to offer both small snacks and a good plate of stew. Take advantage of it!



TIK TOK:
What do social media trends say about Tik Tok? It will continue to be the undisputed queen of virality .



On this platform, trends are born and die in a matter of days. It is an endless cycle of innovation that will continue to grow in the coming year.



So get to work on those scripts or those trends. Tik Tok will continue to democratize creativity and empower content creators.



LINKEDIN
The social network that reigns supreme for B2B. It is no longer just the professional network par excellence; LinkedIn has established itself as the key tool for any B2B strategy.



The platform is said to have already implemented some changes to its algorithm to attorney email database prioritize professional content over personal content because what its users want is valuable information and networking opportunities.



And now, it offers AI-powered features that redefine networking and lead generation.



Plus, with its new interactive dashboards, you can measure the real impact of your presence on LinkedIn, from the effectiveness of your posts to the quality of the leads generated.



And what about content? Where will things go? It seems that LinkedIn is still betting on short videos. But be careful, carousels are still a very powerful weapon… And live events that mix professional content and visual engagement are also aiming high.



If your business is in the B2B world and you are not yet taking full advantage of LinkedIn, this is the year to make the change. We are at a turning point, don't let it pass you by.



X
It is still better known as Twitter, but we need to change our approach.



X has expanded its focus toward visual and interactive content, prioritizing short videos, live streams and multimedia posts to compete with platforms like Instagram and TikTok.



In this sense, it is possible that, next year, X will begin to stand out as a hybrid platform between quick information and visual entertainment . So, keep an eye on it.



In addition, it is worth noting its commitment to the creation of closed and thematic communities (groups, subscriptions to creators, discussion spaces), which could make X the ideal site for professional sectors and specific interest groups. This would position it as an indirect addition to LinkedIn for more dynamic networking topics.



INSTAGRAM:
Mega-influencers have long since taken over the platform. But according to social media trends, micro-influencers are on the rise . With a more home-based but much more engaged audience, their authenticity makes them a very valuable option for brands.



They are not just brand ambassadors. They have a real connection with their audience and their influence on decision-making is high. So, collaborations with micro-influencers on Instagram are expected to gain even more strength.



FACEBOOK:
There are those who give him up for dead. Wrong.



Facebook has established itself as the preferred platform for older audiences, but also as the epicentre for local communities, thematic groups and small businesses. And this focus on communities allows it to stay very much alive, despite competition from more modern platforms such as TikTok or Instagram.



Facebook Groups remain one of its top features, with advanced tools like live chats, interactive polls, and suggested content based on specific interests.



For the coming year, Facebook will strengthen its role as a strategic partner for small and medium-sized businesses . Just being able to centralize Facebook, Instagram and WhatsApp Business campaigns from a single site is a great point in its favor in this regard, don't you think?



Not to mention its Marketplace, which will continue to be an essential eCommerce channel. Facilitating buying and selling without leaving the platform is a real plus.



Trust us, don't give up on him.



Ultimately, Facebook is the gateway to Meta’s metaverse ecosystem. Something like the bridge between the traditional and the digital future.