Preview of Sprout’s review management dashboard showing sources, ratings and tags.

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Ratings and reviews
Customer reviews and ratings on social platforms and review sites (e.g., G2, Google My Business, Yelp, Trip Advisor) help marketers track brand trust over time. These reviews arm brands with voice of the customer feedback they need to refine product development and user experience.

Customer loyalty
Measuring retention, referrals and customer lifetime nicaragua b2b leads value are essential pulse checks to understand the health of your business. If your customers aren’t staying loyal to you, it means they don’t trust you with providing them with enough value to justify staying put.

Net promoter score
Collecting data directly from customers through surveys, polls and feedback forms can offer valuable insights into customer perception of your brand. Marketers should ask specific questions related to trust, credibility and accountability to gauge customer sentiment accurately. Gain specific insight into your net promoter score—or how likely a customer is likely to recommend your product or service—by asking how likely customers are to refer others to your business on a scale of zero to 10.

User-generated content
The volume of user-generated content and the feedback provided by your brand advocates can tell you a lot about your brand’s health. Identifying and tracking brand advocates can help you gain insight into the level of brand trust and loyalty among customers.