After the LINE Tag is installed, let’s explain the two major functions of the tracking code:
Record the behavior of inbound visitors; through the "Shared Database" > "Audience" > "Create Audience" function, you can target audiences who have visited the website; or create audiences based on events (such as completing purchases on the website, etc.). As an advanced application for subsequent marketing funnel design.
The advantage of digital advertising is that it can instantly know how many people have entered the website, viewed the product, added to the shopping cart, checked out, filled out the form, etc. at the moment the ad is placed. This allows merchants to refer to the data, adjust advertising settings in real time, and strategize to win the battle thousands of miles away.
LINE official account LINE Tag VS. LAP performance-based advertising belgium phone number data LINE Tag, which one of the two LINE Tag websites is better to install?
I believe this question will be familiar to friends who have come into contact with LINE official accounts and LAP performance-based advertising. First, let me explain to you why there are two LINE Tags. Before LAP performance advertising came out, official accounts were already a product used by many merchants. In order to track the actions of friends entering the website, official accounts needed the help of LINE Tag. For example, if you promote discount information to friends who added shopping carts on the official website yesterday, you can effectively achieve the purpose of shopping cart remarketing. After the advent of LAP performance advertising, the advertising system also needs LINE Tags to track visitors' inbound behavior, so there are also exclusive LINE Tags.
Now, in order for the two systems to support each other, LINE has officially provided a LINE Tag sharing mechanism. It is recommended that merchants install the LINE Tag of LAP performance advertising on their website and enable sharing in "Reports and Charts" > "Tracking (LINE Tag)" > "Share LINE Tag". In this way, official accounts can use the LINE Tag of LAP performance ads to set target audiences and promote shopping cart remarketing.
Share LINE Tag function
The above suggestions are provided as a reference for merchants. Next, I will explain in more detail the background settings, ad delivery and optimization strategies of LAP advertising through three articles "LAP advertising pitcher development training - Part 1, 2 and Part 2".