Tip number FOUR: Create an attractive CTA or “call to action”.
Posted: Wed Jan 22, 2025 5:30 am
One of the best ways to attract more leads is to create an attention-grabbing CTA. Yes, you can be corporate and faithful to your brand image, but you can't make a CTA that is so integrated into your post that it becomes invisible. Give it a rebellious edge and help it be seen.
Here are a few more tips to make your CTA work:
- Use action verbs so that the user is clear on what to do. For example, "download, get, sign up..."
- Use keywords that are consistent with the content you are going to provide on the landing page and in your offer.
- Include an image : it always makes it more attractive.
- Find a suitable place to put your CTA. In an inhospitable corner it is not useful. Give it prominence on your page. Let them see that it has turned out great!
Tip number FIVE: optimize your landing pages.
If your landing page doesn't have a conversion rate of at least 20%, consider updated diabetes mailing list revising it. Regardless of the traffic you attract, you should aim for that ratio.
To optimize your landing page and get more leads, it's important to take these simple steps:
- If you have a landing page, have someone who doesn't know it perform what we call the " blink test ." After just a few seconds of viewing it, they should be able to remember what they're going to achieve with that landing page and why it's valuable to the user. Be realistic! In fact, in just a few seconds, the user will decide whether to fill out the form or not.
- Write a clear , concise title that leads to action. - Emphasize the value you're going to give them with your offer. - Eliminate leak points ! Don't let them miss a single one. One very important thing is to eliminate navigation menus and links that distract them from your objective. - Make your landing page attractive: include a relevant image , an animation or a short video. - Add buttons to share on social networks . - And as a last step but no less important, review the form . I will tell you about this in the next step.
Tip number SIX: Think about your forms.
It is very important that the client does not feel overwhelmed by the number of fields they have to fill out on a form. Sometimes people are guided by the “law of least effort” and the difference between them filling out a form or not could be one more field.
If you want to get more leads, you have to ask yourself the following. What information is strictly necessary for me to communicate with the client? Surely, their first name and email are more than enough. It is true that each business is different, but it is very likely that this is the case.
Don’t worry, if the lead is truly interested, they will end up giving you more information and this turns them into a qualified lead. This process is what we call Lead Nurturing, or in other words, feeding the lead with information relevant to your business.
Tip number SEVEN: Test, design, test and keep testing.
You have to start by designing a content strategy, your landing pages, your CTAs and then analyze their performance. To get more leads, it is important to study the results, since it may be that you have chosen the wrong strategy and your content is not popular or the conversion rates of your landing pages or CTAs are not correct. Review the SEO and the topics you write about. Study the traffic of your blog and draw conclusions about the most and least visited posts. You can rely on them, generating complementary content to the most visited ones and redoing the content of the least visited ones. You may achieve a lot by “twisting” the name of the post, since it may have been a topic of attractiveness of the title.
It may be that part of the content you are generating is of interest to your current leads. Send an email with the content and test if they are interested, measure the bounce and opening rates. This can be very interesting in order to get more leads, since it can help you project the behavior of future leads.
Here are a few more tips to make your CTA work:
- Use action verbs so that the user is clear on what to do. For example, "download, get, sign up..."
- Use keywords that are consistent with the content you are going to provide on the landing page and in your offer.
- Include an image : it always makes it more attractive.
- Find a suitable place to put your CTA. In an inhospitable corner it is not useful. Give it prominence on your page. Let them see that it has turned out great!
Tip number FIVE: optimize your landing pages.
If your landing page doesn't have a conversion rate of at least 20%, consider updated diabetes mailing list revising it. Regardless of the traffic you attract, you should aim for that ratio.
To optimize your landing page and get more leads, it's important to take these simple steps:
- If you have a landing page, have someone who doesn't know it perform what we call the " blink test ." After just a few seconds of viewing it, they should be able to remember what they're going to achieve with that landing page and why it's valuable to the user. Be realistic! In fact, in just a few seconds, the user will decide whether to fill out the form or not.
- Write a clear , concise title that leads to action. - Emphasize the value you're going to give them with your offer. - Eliminate leak points ! Don't let them miss a single one. One very important thing is to eliminate navigation menus and links that distract them from your objective. - Make your landing page attractive: include a relevant image , an animation or a short video. - Add buttons to share on social networks . - And as a last step but no less important, review the form . I will tell you about this in the next step.
Tip number SIX: Think about your forms.
It is very important that the client does not feel overwhelmed by the number of fields they have to fill out on a form. Sometimes people are guided by the “law of least effort” and the difference between them filling out a form or not could be one more field.
If you want to get more leads, you have to ask yourself the following. What information is strictly necessary for me to communicate with the client? Surely, their first name and email are more than enough. It is true that each business is different, but it is very likely that this is the case.
Don’t worry, if the lead is truly interested, they will end up giving you more information and this turns them into a qualified lead. This process is what we call Lead Nurturing, or in other words, feeding the lead with information relevant to your business.
Tip number SEVEN: Test, design, test and keep testing.
You have to start by designing a content strategy, your landing pages, your CTAs and then analyze their performance. To get more leads, it is important to study the results, since it may be that you have chosen the wrong strategy and your content is not popular or the conversion rates of your landing pages or CTAs are not correct. Review the SEO and the topics you write about. Study the traffic of your blog and draw conclusions about the most and least visited posts. You can rely on them, generating complementary content to the most visited ones and redoing the content of the least visited ones. You may achieve a lot by “twisting” the name of the post, since it may have been a topic of attractiveness of the title.
It may be that part of the content you are generating is of interest to your current leads. Send an email with the content and test if they are interested, measure the bounce and opening rates. This can be very interesting in order to get more leads, since it can help you project the behavior of future leads.