Nintendo of America Instagram advert for Mario Wonder
Posted: Wed Jan 22, 2025 5:37 am
It also shows you which companies are notably successful in your sector, narrowing down the list of companies you should be watching closely.
2. Competitor positioning
Competitor positioning analyzes the influence and size of your bhutan b2b leads competitors from a different angle. Specifically, it can help you learn how to build your brand and its identity.
Instead of just looking at the sheer market size of other businesses, competitor positioning enables you to assess how different brands are messaging their products, i.e. how they communicate their uniqueness and attain their customer base.
This is a useful insight when analyzing your competitor’s target markets, and how they market themselves and their products. A good example is the video game console market and its three biggest companies—Microsoft, Sony and Nintendo—which differentiate their products through positioning and product design.
Nintendo uniquely positions itself by adopting a more family-friendly brand and prioritizes inclusivity over performance. Meanwhile, Sony often positions its console by emphasizing its industry-leading technical capabilities. Microsoft did this in the past but has gone in a different direction with its GamePass service, providing a more cost-effective solution whilst maintaining its technical prowess. Uncovering these positioning insights helps marketers find niches in an overall market, which can be crucial in product or feature design.
But positioning isn’t limited to a product-defined approach. It also involves a brand’s marketing strategies, social media engagement, visual design, tone of voice and several other factors. Gathering these insights can reveal how your competitors differentiate from each other, which can better inform your business’s ideal position in the market.
2. Competitor positioning
Competitor positioning analyzes the influence and size of your bhutan b2b leads competitors from a different angle. Specifically, it can help you learn how to build your brand and its identity.
Instead of just looking at the sheer market size of other businesses, competitor positioning enables you to assess how different brands are messaging their products, i.e. how they communicate their uniqueness and attain their customer base.
This is a useful insight when analyzing your competitor’s target markets, and how they market themselves and their products. A good example is the video game console market and its three biggest companies—Microsoft, Sony and Nintendo—which differentiate their products through positioning and product design.
Nintendo uniquely positions itself by adopting a more family-friendly brand and prioritizes inclusivity over performance. Meanwhile, Sony often positions its console by emphasizing its industry-leading technical capabilities. Microsoft did this in the past but has gone in a different direction with its GamePass service, providing a more cost-effective solution whilst maintaining its technical prowess. Uncovering these positioning insights helps marketers find niches in an overall market, which can be crucial in product or feature design.
But positioning isn’t limited to a product-defined approach. It also involves a brand’s marketing strategies, social media engagement, visual design, tone of voice and several other factors. Gathering these insights can reveal how your competitors differentiate from each other, which can better inform your business’s ideal position in the market.