Many times you have had access to your favorite places, and in each of them you find what you need the most. But perhaps it has happened to you that you visit an unknown place and try to find a specific place to satisfy a need. According to statistics, more than 80% of people use the Internet to find out about a product they need or perhaps to look for an address. For this reason, Local Marketing has become a fundamental aspect in recent years.
What happens when my business's online presence is weak?
Nowadays, it is almost a habit to use our cell phone to make a purchase or search for a service. That is why Google My Business and Google Ads have become indispensable tools when it comes to optimizing a company's strategies.
Google has a dedicated program for each city. This includes a website with a complete guide to Google My Business, a free domain subscription, and tools to appear in Search and Google Maps.
Below we present some Local Marketing tips that can help jordan whatsapp data you improve your positioning in Google search results:
Constantly update your Google My Business page
The Google My Business tool has the ability to facilitate users' access to your company's information through searches on maps. This can be kept active by integrating photos of both the interior and exterior of your business. This will allow customers who intend to visit to get an idea of what they will find in your business.
Keep your profile information up to date. It is important to keep your phone number links and all contact channels up to date. Many merchants neglect this step, which results in the loss of potential customers because they cannot contact the business.
Specify your opening hours correctly, with the hours and days of public attention. This is a vital step, since people are not going to risk going to places that may be closed. For them, it would be a total waste of time to visit a place when they do not know if it is open or closed.
Make a striking description of your business's environment so that your user is interested in getting to know you. You can include some specific information that allows you to stand out from the competition, for example: indicating whether Wi-Fi is available, among other things.
Run a Call-Only Google Ads Campaign
Google Ads is a very versatile tool, since it allows you to make phone calls. Google indicates that more than 70% of users make calls in Google searches, either to check available products, opening hours, product reservations, among others. In 2015, the campaign was launched with visibility only on cell phones and the user experience has been really good. This option allows the user to only make the search, call and that's it.
Through this tool, you have a direct call button on Google represented in blue. The phone number of your business will appear on the first line of the ad and the name of your business will appear on the second line.
Use all possible Google Ads extensions
Have you used call and location extensions in Google Ads ads?
Make use of all possible Google Ads extensions. It is vitally important that your potential customers have all the information to access your company at hand. Data such as your phone number and address are essential factors in order to obtain satisfactory benefits.
If you have set yourself the goal of attracting more traffic to your store, it is important that you not only ensure that you increase your presence in the SERPs but also your physical presence to get more customers.