Real beauty
In 2004, the slogan of the Dove advertising campaign was: "Imagine a world where beauty is a source of confidence, not anxiety." The essence of this approach is simple and at the same time very effective: it is based on a delicate and at the same time close to everyone topic.
Marketers came up with a commercial in which a professional artist from the FBI made two portraits of each participant. The first time he drew from the words of the woman herself, and the second time - from the description of a stranger. And the resulting images were completely different. Then the FBI cites the following statistics: in the world, only 4% of women consider their appearance attractive.
As a result, the video has gcash database over 114 million views, 3.74 million shares, translation into 25 languages and showing in 110 countries. This is a bright example of Internet marketing, when users themselves advertise the company, sharing interesting, touching information, video.
Back on top again
The Old Spice advertising campaign was once a great example of successful viral marketing. Experts noted that women are often the ones who buy men's skincare products, so the advertising was designed specifically for them.
Back on top again
The Old Spice slogan was: "Your man could smell like me." And it is said on screen by the dark-skinned handsome Isaiah Mustafa. How could you resist buying the same deodorant or shower gel as him? The calculation turned out to be correct, the half-forgotten brand gained unprecedented popularity.
Old Spice shower gel entered the market in 2003, but by 2006 the demand for it had already started to decline. The company analyzed the situation and found out that more than half of Old Spice purchases were made by women, and they were the ones who bought the brand's products for their men. Then, by 2010, a video was prepared and released under the slogan "A man who smells like your man could smell." Users were delighted with it, and then Old Spice shot more than 180 similar videos. In them, the main character answered viewers' questions. The public liked this creativity and was received with a bang.
Funny and concise
The slogan “Our blades are damn good” created by Dollar Shave Club advertisers also went viral. The brand was not particularly well-known and became well-known precisely due to the development of this promotional direction. It was necessary to arouse the interest of the general public in the ordinary, daily shaving procedure.
The first commercial was as laconic and simple as possible, millions of users watched it on YouTube and shared it through their social networks. Although simplicity does not always give such results, it remains an example of the most successful viral marketing to this day. As a result of the campaign, the number of subscribers began to grow at a tremendous speed. Moreover, this advertising model was immediately adopted by such monsters as Wendy's and IHOP. The humorous format worked great here and became the norm for marketing.