What is SEO and why is it important for your business?

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What is SEO?
SEO stands for search engine optimization . It is the process of improving the visibility of your website in search engines such as Google, Bing or Yahoo. Its main objective is to have your page appear at the top of the results when users search for products, services or information related to your business.

How does it work?
Google uses a complex algorithm to decide which pages appear first. This dj email database list algorithm looks at hundreds of factors, such as:

Relevance: Does your content respond to what the user is searching for?
Quality: Does your site offer a positive user experience (fast loading, user-friendly design)?
Authority: Do other pages trust and link to your content?
SEO seeks to optimize all these aspects so that search engines consider your page as the best answer to user searches.

Types of SEO
Improve your SEO!
SEO is not a single strategy, but a set of techniques that address different areas:

On-Page SEO: Optimization within your own website, such as:
Use of relevant keywords.
Creating quality content.
Easy to navigate site structure.
Off-Page SEO: Actions outside your website to improve its authority, such as:
Getting links from other pages (link building).
Promotion on social networks.
Technical SEO: Ensures your site is accessible to search engines, including:
Loading speed.
Using structured data.
Secure browsing (HTTPS).
Criteria to take into account for good SEO positioning
To ensure your page is relevant and ranks high, it is essential to consider the following aspects:

Appropriate keywords: Research what terms your audience uses to search for your products or services and use them strategically in titles, subtitles, and text.
Quality content: Offer valuable, original information that answers your users' questions or needs. Google rewards useful content.
Optimize mobile experience: Over 60% of searches are done from mobile devices. Make sure your site is responsive and easy to use from any device.
Loading speed: A slow page impacts user experience and reduces your chances of ranking. Tools like PageSpeed ​​Insights can help you improve this aspect.
Site structure and internal links: Organize your content clearly, with intuitive menus and internal links that make it easy to navigate your page.
Quality backlinks: Get other trusted pages to link to your site. This improves your authority in the eyes of search engines.
Using meta tags and descriptions: Write compelling, clear titles and descriptions that include keywords. They are the first hook to attract clicks in search results.
Constantly updating: Google prioritizes sites that are updated with fresh and relevant content. Keep your blog or news page active.
Why is SEO important?
More visibility, more customers: 75% of users never go past the first page of results on Google. Being there increases the chances of attracting new customers.
Long-term savings: Although it requires initial investment, SEO generates organic (free) traffic on a consistent basis, reducing the need to rely solely on paid advertising.
Building trust and authority: Ranking high not only attracts visitors, it also builds credibility for your brand.
Improve user experience: By optimizing your website, you not only convince Google, but you also make the experience more satisfying for your visitors.
Where to start?
If SEO seems complicated to you, don't worry. Here are some basic steps to get you started:

Identify your keywords: What terms does your audience use to search for your products or services?
Create useful and relevant content: Answer common questions, educate your audience and offer solutions.