They are aimed at expanding the business, developing new markets and niches, increasing the assets of the enterprise, and increasing the flow of external investment into the business.
Many organizations' managers decide to pursue a high-risk growth strategy because increasing the production of products sold in a highly competitive environment cannot guarantee rapid and stable growth in the company's income.
Company growth strategies
Management strategies aimed at the physician database growth and development of a company, depending on the nature and level of its current development, are divided into the following types:
super-fast growth strategy (this includes organizations that manage to demonstrate high and rapid rates of development over ten years of intensive work, taking the place of absolute leader in the market; the sales volume of such companies exceeds one billion dollars);
a policy of dynamic, stable growth (such companies also show a fairly rapid rate of development, exceeding the average for the niche, occupy a place among the market leaders, but do not achieve a dominant position);
growth spurt strategy (the company suddenly manages to significantly accelerate the pace of its development in a short period of time);
moderate growth policy (this includes organizations whose growth rates correspond to the average market indicators);
slow growth strategy (as a rule, such firms have fairly good development potential, but their growth rates are lower than the average rate of market expansion and the opportunities that their niche provides);
slow growth policy (this includes enterprises whose indicators of profits, sales volumes, and current assets are increasing in absolute terms, but the growth rate of these indicators is significantly lower than in the previous period; the reason for this may be either the cessation of market expansion as a result of it reaching maturity or oversaturation, or the exhaustion of the internal resources of the organization itself).
Strategies for company stabilization, protection and survival
The essence of organizational management strategies aimed at supporting, strengthening and protecting consists of searching for internal and external opportunities and resources with the lowest possible degree of risk in order to maintain the company's existing market share and continue operating in its niche.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for fre