SMS marketing to win back lost customers
Knowing how to apply SMS Marketing to recover lost customers is essential. In fact, this channel is ideal to complement with email and achieve doubly powerful results.
Acquiring quality customers and collecting their data can be time-consuming philippine cellphone number code and costly. And while it's true that one of the best feelings for businesses is gaining new customers, one of the worst feelings is seeing those customers start to leave. However, this happens when time and effort is invested in the acquisition process and, after the sale, that customer is put aside to start with a new one.
The key to making sure your customers stay with you and don't leave for your competitors is to build loyalty . Get them to interact with your brand. Get them to appear on your website in different ways and interact with them through social media.
If you manage to stay top of mind for these people, when they want to buy, they will think of you first. That's why you need to pamper them. And SMS marketing to recover lost customers is one of your best options.
Unfortunately, it will never be possible to retain 100% of your customer base. However, with the right SMS Marketing strategies you can try to recover them in a simple and low-cost way. Just look at the following data:
atabase strategies
98% of all SMS messages are read, while only 22% of emails are read.
But how to do it?
TABLE OF CONTENTS
Re-engagement with SMS Marketing
However, how do you identify inactivity?
SMS Marketing to recover lost customers
1.- Detect inactive clients and clean and reorganize your database
How to determine inactivity?
2.- Define which SMS campaigns to launch
A.- Offers
B.- Surveys
C.- Competitions
D.- A personal treatment
3.- Automate shipments
Re-engagement with SMS Marketing
SMS marketing infographic to recover lost customers
If there is one thing that SMS marketing strategies stand out for, it is that they succeed where emails do not have much impact. And this is due to their numerous advantages and their power. SMS have an average opening rate that exceeds 98%, as indicated by statistics on this channel. This means that you can be sure that your clients will receive and consume the content. It is up to you to make an impact and retain the user in just a few characters.
One of the main advantages of using SMS Marketing to recover lost customers is its versatility and its ability to reach directly the device that the user always has in their hand, the mobile phone. This means that there are more opportunities for re-engagement.
However, how do you identify inactivity?
What parameters do you use to detect inactive users or lost customers?