Examples of the use of color psychology in advertising

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Check out some well-known examples of companies that have used color very well, so you can implement color psychology in your ads and social media with much more confidence:

McDonald's
The world's most famous fast food chain uses a combination of red and ecuador phone number list in its advertisements and stores. Red creates a sense of urgency and excitement, while yellow evokes happiness and energy. This combination attracts attention, stimulates appetite and promotes a cheerful atmosphere.


SolarCity
This company, now part of Tesla, uses the color green in its logo and marketing materials. Green is associated with nature and sustainability, reinforcing the company’s mission to provide clean and renewable energy solutions. This color conveys a feeling of freshness and well-being, perfectly aligning with the brand’s values.

Learn 3 tips from expert designers
To further improve your ads, consider these tips from expert designers:

Contrast : We recommend using contrasting colors to highlight important elements, such as call-to-action buttons, links, or other elements that you want to be eye-catching.
Consistency : Maintain a color palette that is consistent with your brand identity to reinforce recognition and familiarity. It is important that these colors are naturally associated with your company/brand.
Cultural context : Keep in mind that color meanings can vary depending on cultural and geographic context. Make sure your color choices are appropriate for your specific audience.