Creating Trust and Clarity in Sustainable Fashion

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Sustainability remains a central theme in the fashion industry, and brands have responded to consumer demands by placing sustainability at the heart of their marketing initiatives. However, consumers still struggle to understand and trust these efforts due to greenwashing practices and information overload. In fact, 42% of US consumers don’t know what makes a garment sustainable, and 88% don’t trust brands’ sustainability claims.

Sponsored recommendations in editorial web environments offer a solution. They are 24% more trustworthy than those on social media and are easier to read . This makes them a reliable and understandable source for consumers who want to choose sustainable fashion.

Creating Captivating Experiences
The demand for diverse, high-quality content is ever-increasing, leading brands to invest in in-house creative talent or collaborate with specialized agencies. Addressing the need for brands to also use alternative methods and channels to engage their audiences, Outbrain’s Brand Studio becomes a valuable asset, using data-driven creative to reimagine and improve mobile experiences for a new era of engagement.

In a landscape where personalization is often the key to conveying that coveted “haute couture” feel, creative agencies are continually challenged to expand the digital canvas and create personalized experiences that resonate deeply with audiences. Brand Studio successfully delivered this unique creative approach to DS Automobiles , which partnered with Paris Fashion Week and sought to recreate that “haute couture” feel online to introduce the DS-4’s luxurious details and technology to the market.

Creative services that use data-driven approaches, like our Brand Studio, offer fashion brands an unrivaled ability to push creative boundaries and captivate audiences through innovative storytelling and cutting-ed media directors email database ge technology. Breuninger , a fashion and lifestyle company known for setting high standards across all of its product categories for over 140 years, is among the growing number of brands turning to Brand Studio to transform their online presence into measurable results.

“ Working with Brand Studio for our Spring/Summer campaign was a groundbreaking experience. Their collaboration brought a fresh perspective, creating custom-designed experiences that engaged online audiences and elevated our brand-building goals. Utilizing non-standard display formats and strategically combining existing creative assets in unique ways has been instrumental in optimizing viewability in the digital realm. When it came time for our new Fall/Winter campaign, there was no question that we would engage Brand Studio again to revamp and remake the “Swipe Away ” experience.”

– Teresa Schmitt, Head of Performance Marketing, Breuninger