This ceremony aims to reward our clients' campaigns via 3 categories:
The best highlight campaign
The best loyalty campaign
The best hyper-personalized campaign
To elect the big winners we called upon a jury of 4 members, composed of Allianz, PMU, L'Oréal and Nespresso.
SOLUTION
Courir and Sinch capitalized on the success of the WhatsApp launch with the Lena Situations x Adidas campaign as well as on the lessons learned from this first use case to build a conversational experience allowing their customers to find the ideal wishlist based on their tastes.
WhatsApp was an obvious choice for Courir because it was the taiwan contact number channel that offered the possibility of creating the most fluid conversational experience and that allowed them to address their WhatsApp opt-ins but also all the users who would start the conversation with Courir. Several media channels were activated (Email, website, Rich SMS trigger and store POS) in order to drive maximum traffic on WhatsApp and collect new opt-ins.
The bonus was also to offer users the possibility to share their wishlist with their contacts directly on WhatsApp.
This campaign had record engagement with an 89% start rate and a 67.8% conversion rate (opt-ins).
91% of users participated in the competition at the end of the scenario (x2 the market average). We once again observed an excellent completion rate of 82.3% (x2 vs Rich SMS) on this campaign which generated a strong enthusiasm from the Courir community (x2 traffic on WhatsApp vs the Lena Situations operation).
“RCS is an innovative format that has allowed us to communicate in a very fun and interactive way with our customers. Indeed, the conversational nature of RCS allows us to bring more value to the consumer thanks to its enriched content (photos, videos, GIFs, interactive buttons) directly within the messaging channel. Long RCS is a very interesting format for Personal Shopper mechanics in order to understand the preferences of our consumers and offer them the products or dishes that meet their desires. This channel allows our consumers to easily understand our value proposition and has great marketing activation potential for brands.
In terms of data, the RCS allows us to carry out more in-depth assessments, in particular thanks to the reading rate or the completion rate which are not available on classic SMS campaigns." explains Charlotte LEBRUN, CRM manager at Picard.