Successful examples of digital marketing
Posted: Wed Jan 22, 2025 8:16 am
We now know that the use of digital media has been steadily increasing. Studies have shown that the average adult spends approximately 5.9 hours a day using digital media, whether on phones, computers or other smart devices.
We cannot hide the fact that, in a certain way, the dependence that the population has on screens is a little scary. But, for the vast majority of companies, it has become an excellent opportunity to proactively position their brand to these clients who are constantly connected.
This is precisely where the digital marketing strategy comes into play.
Article content [ Hide ]
1 What is a Digital Marketing Strategy?
2 Why is a Digital Marketing strategy important?
3 How to develop an effective strategy?
3.1 You must understand your audience
3.2 You must define your objectives
3.3 You must evaluate your previous actions
3.4 Think about the details
3.5 Plan everything
4 Examples of inspiring marketing strategies
4.1 Content Marketing: Buffer
4.2 Content Marketing: Airbnb
4.3 Social Media Marketing: Glossier
4.4 Email Marketing: Buzzfeed
What is a Digital Marketing Strategy?
It is the group of actions that help achieve a company's objectives through different online marketing channels, which are carefully selected.
In this article we will explain what digital marketing is , its importance and we will also give you some examples so that you can get inspired and achieve all the objectives of your company or venture.
Why is a Digital Marketing strategy important?
This is easy to answer, just like with any other type of business activity, you need a strategy that can serve as a roadmap to follow that drives your efforts. This way, you will be able to make some decisions with a clear goal in mind, and you will also avoid wasting energy on ideas that do not bring you any progress.
One of the important aspects of digital marketing is that it gives you several options; some of the areas where you can apply your strategies are:
Email Marketing.
Social media marketing.
Content Marketing.
Search Engine Marketing (SEM).
Organic search engine positioning (Search Engine Optimization or SEO).
Pay-per-click (PPC) advertising.
Affiliate marketing.
The main objective of creating a successful marketing strategy is to unite all these vp communication officers email database alternatives in a coherent way to save you time, effort and money.
How to develop an effective strategy?
It's true that when thinking about creating a marketing strategy it can be a bit complex and overwhelming, but it doesn't have to be that way.
We will show you 5 simple steps so that you can start the right path by applying your own actions; you must focus on all aspects and you will see how it begins to bear fruit.
You must understand your audience
In order to market effectively, you must first be completely clear about who you are targeting. For this reason, your first step should be to focus on knowing your target audience.
There are different ways to do it, but we will mention the most popular ones that are used by successful companies:
We cannot hide the fact that, in a certain way, the dependence that the population has on screens is a little scary. But, for the vast majority of companies, it has become an excellent opportunity to proactively position their brand to these clients who are constantly connected.
This is precisely where the digital marketing strategy comes into play.
Article content [ Hide ]
1 What is a Digital Marketing Strategy?
2 Why is a Digital Marketing strategy important?
3 How to develop an effective strategy?
3.1 You must understand your audience
3.2 You must define your objectives
3.3 You must evaluate your previous actions
3.4 Think about the details
3.5 Plan everything
4 Examples of inspiring marketing strategies
4.1 Content Marketing: Buffer
4.2 Content Marketing: Airbnb
4.3 Social Media Marketing: Glossier
4.4 Email Marketing: Buzzfeed
What is a Digital Marketing Strategy?
It is the group of actions that help achieve a company's objectives through different online marketing channels, which are carefully selected.
In this article we will explain what digital marketing is , its importance and we will also give you some examples so that you can get inspired and achieve all the objectives of your company or venture.
Why is a Digital Marketing strategy important?
This is easy to answer, just like with any other type of business activity, you need a strategy that can serve as a roadmap to follow that drives your efforts. This way, you will be able to make some decisions with a clear goal in mind, and you will also avoid wasting energy on ideas that do not bring you any progress.
One of the important aspects of digital marketing is that it gives you several options; some of the areas where you can apply your strategies are:
Email Marketing.
Social media marketing.
Content Marketing.
Search Engine Marketing (SEM).
Organic search engine positioning (Search Engine Optimization or SEO).
Pay-per-click (PPC) advertising.
Affiliate marketing.
The main objective of creating a successful marketing strategy is to unite all these vp communication officers email database alternatives in a coherent way to save you time, effort and money.
How to develop an effective strategy?
It's true that when thinking about creating a marketing strategy it can be a bit complex and overwhelming, but it doesn't have to be that way.
We will show you 5 simple steps so that you can start the right path by applying your own actions; you must focus on all aspects and you will see how it begins to bear fruit.
You must understand your audience
In order to market effectively, you must first be completely clear about who you are targeting. For this reason, your first step should be to focus on knowing your target audience.
There are different ways to do it, but we will mention the most popular ones that are used by successful companies: