Resource Data

In addition to the above, audience habits have changed over the past year as a result of the increase in remote work, isolation, and social distancing. People are spending more time connected to screens, as revealed by a report published by We Are Social in October 2021 , on the current digital situation. This report makes it clear that the number of active users registered on social networks, as of the aforementioned date, was 4.88 billion worldwide, equivalent to 62% of the world's population . In addition, access to cell phones is growing steadily since, so far, more than two-thirds of the world's population uses them. A final fact that this report shares, and that we want you to keep in mind, is that the number of users on Social Media channels increased by 9.9% during the last 12 months, reaching a total of 4.55 billion until October 2021.

Did you take note?

This data shows the growth and transformation of the digital world. This is singapore phone number list information that you cannot ignore when developing strategies for your brand or business. It will be key for this new year to understand that behind the screens there are real people, who not only aspire to consume, but also seek to satisfy needs. Therefore, one of the main challenges will be to create content focused on transparency, trust and truthfulness . In this way, real and loyal communities can be created with values ​​that allow connection.

To plan your 2022 with confidence, these are the most prominent trends from Conexión Digital . We hope you keep them in mind so you can grow with your brand!