As practice shows, the number of sales largely depends on which version of the application form is installed on the company's official website. If there is a profitable offer for clients, a well-thought-out interface and convenient ordering, the visitor will unconsciously move towards a purchase. You don't think that every user will persistently look through all the pages of the resource to find where they can make an application from the site?
Here are a few rules that will help you avoid mistakes that create inconvenience for visitors and scare off potential clients:
Visibility
It is important that the advertising database application module from the site stands out from the rest of the content. Visitors will not waste time searching for order forms on different pages of the resource. To draw attention to the application button, you can attach an eye-catching animation to it.
Minimum number of required fields
Almost every Internet resource has application forms with lines that the user must fill in. To increase visitor loyalty and increase sales volumes, leave only the contact number field mandatory. Then, sales specialists can call back on this number and get the necessary information. Don't forget to prepare thoughtful scripts for managers for such conversations.
Online store customers fill in the fields "Name", "Address" and "Phone" without any problems and with understanding, because they understand that this is important for delivery. But for a resource that is not a trading platform, such fields should not be mandatory. Check this on your site - and you will see a change in conversion rates.
Simplicity
Resource visitors always want the order to be placed as simply as possible. According to statistics, simplified application forms from the site increase the number of conversions by 30–60%.
Rules for posting application forms
Let the user place an order by specifying an e-mail, name and contact number. Or you can simplify filling out the application even more. An online store can do without the customer's name. To place an order, it will be enough to fill in the fields: address, delivery option, number of units of products. This is a very important rule: the application form from the site should be as simple as possible.
Indication of terms of cooperation
It is recommended to place links to pages with terms of cooperation directly in the application from the site. Ideally, after clicking on this link, the user will see a drop-down form describing the features of the order registration and processing. In addition, from the visitor's point of view, it will be very convenient to finish studying the terms of cooperation and easily lower/close this window and continue filling out the application from the site.
In this case, the ordering features should be described as briefly as possible, without adding unnecessary information. The visitor may not want to read a large text, he will simply leave your site without filling out the application.
Checkbox confirming the client's consent to the processing of personal data
It does not really matter whether the information that the visitor must enter in the order form fields is personal information - the law requires the owner's consent to such data. There are many cases where, by court decision, online stores had to pay fines for failure to comply with this requirement.