In this article, we'll cover the basics of SEO for restaurants, including:
Create an online presence for your restaurant, and
Optimizing your restaurant's online presence for SEO.
Creating an Online Presence for Your Restaurant
SEO for restaurants is all about using the right keywords, but those keywords also need a place to live. The more online presence your restaurant has—including your website, social media, local pages, and online ordering site—the stronger your restaurant’s SEO will be.
Restaurant websites
If you don’t already have one, your restaurant website is an important part of your SEO strategy and overall online presence. Not only is it the “foundation” of your restaurant’s online presence, but it can also be taiwan contact number used to diversify your revenue stream (which, as we’ve learned, is essential for small businesses to survive in times of crisis) with a restaurant eCommerce site .
Here is some important information to include on your website:
Opening Hours: When are you open? Are the opening hours for takeout different from delivery or dine-in?
Contact Information: Physical address, email address, phone number, and any other methods you want customers to use to contact you.
Social Media Links: Social media is an important part of a restaurant's marketing plan, so make your networks easy to find.
Full menu with prices: People want to know what you're offering and how much it's going to cost them, so make it easy to read and keep it up to date.
Local pages and social networks
If you change your menu, update your hours, or make any other changes that will affect customers, make sure they are reflected and consistent across all platforms, not just your website.
This includes:
Yelp
Google My Business
Reservation sites like OpenTable, Resy and Tock
And everywhere else, your opening hours, menu and contact details are listed.
Online ordering sites
When it comes to your own online ordering site , you should follow the restaurant SEO tips in the section below. However, when it comes to third-party delivery apps, you should optimize your menu for customers searching within those apps.
For example, let’s say a customer searches for cheeseburgers on Uber Eats and you serve them a cheeseburger. On your internal menu, however, that cheeseburger is called “Jack’s Special.” Unfortunately, your menu will show up much further down the search list, if at all, and that potential customer could be lost to another restaurant that ranks higher in the search results. That’s why when you upload your menu to these delivery apps, make sure that the names and descriptions of the dishes are as literal and explicit as possible.
Optimizing SEO for Restaurants/h2>
Location, location, location!
Customers obviously want to find restaurants that are relatively close to their location in their online searches, which is why you need to make sure that you optimize your restaurant website for local SEO performance.