detect keywords associated with the main ones,
get semantically similar keywords.
This allows you to improve your ads by presenting growth areas that have not yet been fully explored.
Maximum efficiency
Each keyword in a PPC campaign has a unique bid value, which malaysia phone number example in turn generates the highest lowest possible cost. This is known as the ideal CPC .
Data science has made it possible to calculate this value , leading to an efficiency that until recently was impossible to achieve with manual bidding.
In conclusion
With the introduction of data science applied to PPC, marketers have the opportunity to gain greater insight into the functioning and complexity of advertising campaigns.
Thanks to technology, digital-age businesses can now achieve levels of performance that they could once only dream of, and as these technologies continue to become more widespread and accessible, they will change business management strategies over time, leading to new challenges and greater personalization of communications.
As of today, the situation is very clear. Trends in the world of data science show that in the near future this approach will be increasingly present in the world of PPC, thus leading companies that know how to exploit its potential to significantly increase their advertising ROI .