Strategies to build customer loyalty with digital marketing
Posted: Wed Jan 22, 2025 8:54 am
Why is it profitable to retain customers to our brand?
First of all, we must understand that loyalty goes hand in hand with customer satisfaction .
As we said at the beginning, it is more profitable to retain a client who already knows us than to attract a new one and have to allocate resources to marketing actions to generate an initial impact.
If we manage to retain the customer, it means that we have satisfactorily interior designers email databaseresolved a user need, so that this customer is likely to make a repeat purchase, increase the average ticket and even the frequency of purchase in our business.
A loyal and satisfied customer is more likely to not go to our competition, and to repeat the experience of trusting our brand, thus weakening our competitors.
And a loyal customer will help improve our brand reputation, as they will most likely recommend us and speak well of us.
Customer loyalty strategies with digital marketing
Good customer service during and after purchase.
Loyalty programs : And this isn't just for online stores. Physical businesses can also use programs to encourage customers to keep buying.
The typical points program, membership programs, or paid programs, where customers are invited to pay a monthly or annual fee to join a rewards program.
Customer Satisfaction Survey: It is important for a customer to feel that you care about their opinion.
This is confirmed by the survey carried out by eMarketer in 2019, which revealed that rewards and loyalty points are some of the aspects most valued by users when making online purchases (58.7% of respondents marked this response).
Generate business!
how to retain customers
Ask them and they will tell you what they think about your product or service and help you improve it.
4. Special promotions : Come up with arguments to encourage the purchase of a product and offer reasons to “buy it now.” Link these promotions to special events or days, such as Black Friday , Christmas, Valentine’s Day, etc.
5. Cross-selling and up-selling : Customer loyalty allows you to increase your turnover through cross-selling or up-selling. Take advantage of it!
6. Giveaways for subscribers: Combine email marketing and giveaways to reward your customers for their loyalty. You can offer a fully featured product or a free service for a period of time. Or offer discounts and vouchers.
7. Personalized marketing: One of the cases that best represents this strategy is Coca-Cola and its campaign of bottles stamped with popular names. With a good CRM you can get to know your customers and offer personalized actions and messages. Send them personalized emails on their birthday or when they turn 1 year old with you, at important events, etc. And make them the protagonist.
8. Email marketing strategy : Through periodic communications to customers, complement your customer loyalty campaigns.
9. Remarketing strategies : this type of paid campaigns aim to show ads again to those users who have previously visited our website.
Now it's your turn! These are some of the practices that you could implement in your business to build customer loyalty. Put them into practice and don't forget to tell us about your experience in building customer loyalty.
First of all, we must understand that loyalty goes hand in hand with customer satisfaction .
As we said at the beginning, it is more profitable to retain a client who already knows us than to attract a new one and have to allocate resources to marketing actions to generate an initial impact.
If we manage to retain the customer, it means that we have satisfactorily interior designers email databaseresolved a user need, so that this customer is likely to make a repeat purchase, increase the average ticket and even the frequency of purchase in our business.
A loyal and satisfied customer is more likely to not go to our competition, and to repeat the experience of trusting our brand, thus weakening our competitors.
And a loyal customer will help improve our brand reputation, as they will most likely recommend us and speak well of us.
Customer loyalty strategies with digital marketing
Good customer service during and after purchase.
Loyalty programs : And this isn't just for online stores. Physical businesses can also use programs to encourage customers to keep buying.
The typical points program, membership programs, or paid programs, where customers are invited to pay a monthly or annual fee to join a rewards program.
Customer Satisfaction Survey: It is important for a customer to feel that you care about their opinion.
This is confirmed by the survey carried out by eMarketer in 2019, which revealed that rewards and loyalty points are some of the aspects most valued by users when making online purchases (58.7% of respondents marked this response).
Generate business!
how to retain customers
Ask them and they will tell you what they think about your product or service and help you improve it.
4. Special promotions : Come up with arguments to encourage the purchase of a product and offer reasons to “buy it now.” Link these promotions to special events or days, such as Black Friday , Christmas, Valentine’s Day, etc.
5. Cross-selling and up-selling : Customer loyalty allows you to increase your turnover through cross-selling or up-selling. Take advantage of it!
6. Giveaways for subscribers: Combine email marketing and giveaways to reward your customers for their loyalty. You can offer a fully featured product or a free service for a period of time. Or offer discounts and vouchers.
7. Personalized marketing: One of the cases that best represents this strategy is Coca-Cola and its campaign of bottles stamped with popular names. With a good CRM you can get to know your customers and offer personalized actions and messages. Send them personalized emails on their birthday or when they turn 1 year old with you, at important events, etc. And make them the protagonist.
8. Email marketing strategy : Through periodic communications to customers, complement your customer loyalty campaigns.
9. Remarketing strategies : this type of paid campaigns aim to show ads again to those users who have previously visited our website.
Now it's your turn! These are some of the practices that you could implement in your business to build customer loyalty. Put them into practice and don't forget to tell us about your experience in building customer loyalty.