Conclusion: we need to completely turn the game around
Posted: Wed Jan 22, 2025 8:54 am
And therefore, this crazy time in which we have all unexpectedly found ourselves is really not the time for any predominant, if I may say aggressive sales. Moreover, this American, aggressive way of selling has been slowly abandoned for some time now because, to be honest, it is starting to get on the nerves of an increasing number of people. And especially now that we are, as I said, “on the edge”. With such a sales approach, we will only create additional resistance to sales in our customer. The matter is further complicated if it is a customer who is unknown to us, because then he will have double resistance: both because of our dominant approach and because of the very fact that we are unknown to him. And the probability of concluding a sale is almost zero.
What would you say if I told you that this is not the time to sell? Some of you will disagree with me. Some will think I'm crazy. I make a living from selling, so how could I not sell? Of course, don't take my words literally. This is not the time to sell – the way we've been doing it so far. This is the time to build relationships with our clients.
Why? The logic is very simple. If you really can't sell now (at least not in the expected volume) because your customer doesn't prioritize your product/service or can't afford it, that doesn't mean they won't decide to buy it later, when the situation improves. And until then, it's important to stay in touch with them. Call your key customers and iceland whatsapp data clients and just ask them how they are, without any sales pitch. Ask them what they're doing now, how they've been coping in these uncertain times, what they're currently worried about, what preoccupations they have, and what's going on in their private lives? It's about ten minutes of your time, and you'll evoke a whole range of pleasant emotions in them.
And the benefit of that will come later. Because when all this is over, customers will remember that you thought of them at a time when they may have been at their lowest emotionally, and that is why you will remain in their good memory. And when they need to make a purchase, you will be the first person they think of. You can invest in relationships with important clients, and even with random visitors if, for example, you work in a store. Dedicate yourself to the customer, ask them how they are, and what problem they have that you can solve with a product they are interested in. They will automatically feel comfortable. And that comfortable feeling will “stick” in their head and they will start to identify it with your store. And then, on a subconscious level, they will have the thought “I felt great in that store, I want to go there again”.
Don't forget that some individuals are feeling very bad right now. Some have lost their jobs, some have lost their roof over their heads. Some entrepreneurs are under a huge amount of stress because they had to put the key in the lock. Some are constantly panicking, depressed, down, angry or frustrated. Allow them to separate themselves from these toxic thoughts for at least a moment and share their worries with someone, even a random salesperson. This may seem crazy to you because you won't see the benefit right away, but you won't even realize what a good deed you have done.
Another dilemma that may bother some is this: do sales techniques even work in this day and age, or do they all meet with resistance from customers? The answer is yes, they do, but only if they are applied flawlessly in the sales conversation. In this day and age, customers are much more calculating about whether they need a product or service, and when and what they will spend their hard-earned money on. This also means that they are much more sensitive, so to speak, to some “worn out” or empty sales pitches.
What would you say if I told you that this is not the time to sell? Some of you will disagree with me. Some will think I'm crazy. I make a living from selling, so how could I not sell? Of course, don't take my words literally. This is not the time to sell – the way we've been doing it so far. This is the time to build relationships with our clients.
Why? The logic is very simple. If you really can't sell now (at least not in the expected volume) because your customer doesn't prioritize your product/service or can't afford it, that doesn't mean they won't decide to buy it later, when the situation improves. And until then, it's important to stay in touch with them. Call your key customers and iceland whatsapp data clients and just ask them how they are, without any sales pitch. Ask them what they're doing now, how they've been coping in these uncertain times, what they're currently worried about, what preoccupations they have, and what's going on in their private lives? It's about ten minutes of your time, and you'll evoke a whole range of pleasant emotions in them.
And the benefit of that will come later. Because when all this is over, customers will remember that you thought of them at a time when they may have been at their lowest emotionally, and that is why you will remain in their good memory. And when they need to make a purchase, you will be the first person they think of. You can invest in relationships with important clients, and even with random visitors if, for example, you work in a store. Dedicate yourself to the customer, ask them how they are, and what problem they have that you can solve with a product they are interested in. They will automatically feel comfortable. And that comfortable feeling will “stick” in their head and they will start to identify it with your store. And then, on a subconscious level, they will have the thought “I felt great in that store, I want to go there again”.
Don't forget that some individuals are feeling very bad right now. Some have lost their jobs, some have lost their roof over their heads. Some entrepreneurs are under a huge amount of stress because they had to put the key in the lock. Some are constantly panicking, depressed, down, angry or frustrated. Allow them to separate themselves from these toxic thoughts for at least a moment and share their worries with someone, even a random salesperson. This may seem crazy to you because you won't see the benefit right away, but you won't even realize what a good deed you have done.
Another dilemma that may bother some is this: do sales techniques even work in this day and age, or do they all meet with resistance from customers? The answer is yes, they do, but only if they are applied flawlessly in the sales conversation. In this day and age, customers are much more calculating about whether they need a product or service, and when and what they will spend their hard-earned money on. This also means that they are much more sensitive, so to speak, to some “worn out” or empty sales pitches.