How to Interview a Client
Posted: Wed Jan 22, 2025 8:58 am
If the number of consumers is small, questionnaires can be replaced by interviews. The review can be recorded on video or a voice recorder. The audio can then be transcribed and published as text, or a video review can be posted on the website. But in any case, the finished version must be agreed upon with the client before publication.
Choose the right moment
In order to get a positive review, you need to choose the right moment. In the case of selling goods, this is quite easy: the client has made a purchase, he is overwhelmed with emotions, he is ready to share his opinion with everyone. If the company provides services on a long-term basis, for example, accounting, provides cleaning services, etc., then it may seem that the right moment never comes.
There is no need to how does botim work wait for the annual reports to be submitted, it is better to ask for feedback now. And after the final documents have been submitted, you can contact the client again. Otherwise, a situation may arise where the relationship with the consumer will end and feedback will never be received.
Select the right employee for interview
New employees or hired specialists are best suited for this purpose. They do not associate themselves with the company, they know nothing about the client, so their interest in how to get an interview-feedback will be sincere.
In case of criticism of the company, such people can take the position of researchers, finding out what and why the customer did not like. While long-time employees can argue with the client or try to please him.
Mistakes in in-depth interviews
Find out important details
If a company is thinking about how to get feedback, they should pay attention to questions that should not be asked:
Interviewer: Why did you choose our vacuum cleaner?
Client: I was satisfied with the price/quality ratio.
After receiving such an answer, you need to continue to inquire:
Interviewer: What is important to you when choosing a vacuum cleaner?
Customer: I need it to be powerful because I have cats and therefore a lot of hair; with a long cord so I don’t have to constantly switch it from one outlet to another; not too noisy; compact because there is not much storage space in a one-room apartment.
Don't be satisfied with these answers, you need to continue asking what else is important to the client. This will allow you to get a detailed review, thanks to which you can understand what brings consumers to this particular company.
Don't be afraid to ask customers about shortcomings. No product can satisfy 100% of users. For example, a quiet, powerful, compact vacuum cleaner does not have a wet cleaning function. This does not indicate poor product quality, but that the company needs to form a correct idea of the product and its limits of use in customers.
By showing in the review not only the advantages of the product, but also its disadvantages, you can gain more trust from potential buyers, as well as weed out those who are looking for a product with different functionality.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step
Choose the right moment
In order to get a positive review, you need to choose the right moment. In the case of selling goods, this is quite easy: the client has made a purchase, he is overwhelmed with emotions, he is ready to share his opinion with everyone. If the company provides services on a long-term basis, for example, accounting, provides cleaning services, etc., then it may seem that the right moment never comes.
There is no need to how does botim work wait for the annual reports to be submitted, it is better to ask for feedback now. And after the final documents have been submitted, you can contact the client again. Otherwise, a situation may arise where the relationship with the consumer will end and feedback will never be received.
Select the right employee for interview
New employees or hired specialists are best suited for this purpose. They do not associate themselves with the company, they know nothing about the client, so their interest in how to get an interview-feedback will be sincere.
In case of criticism of the company, such people can take the position of researchers, finding out what and why the customer did not like. While long-time employees can argue with the client or try to please him.
Mistakes in in-depth interviews
Find out important details
If a company is thinking about how to get feedback, they should pay attention to questions that should not be asked:
Interviewer: Why did you choose our vacuum cleaner?
Client: I was satisfied with the price/quality ratio.
After receiving such an answer, you need to continue to inquire:
Interviewer: What is important to you when choosing a vacuum cleaner?
Customer: I need it to be powerful because I have cats and therefore a lot of hair; with a long cord so I don’t have to constantly switch it from one outlet to another; not too noisy; compact because there is not much storage space in a one-room apartment.
Don't be satisfied with these answers, you need to continue asking what else is important to the client. This will allow you to get a detailed review, thanks to which you can understand what brings consumers to this particular company.
Don't be afraid to ask customers about shortcomings. No product can satisfy 100% of users. For example, a quiet, powerful, compact vacuum cleaner does not have a wet cleaning function. This does not indicate poor product quality, but that the company needs to form a correct idea of the product and its limits of use in customers.
By showing in the review not only the advantages of the product, but also its disadvantages, you can gain more trust from potential buyers, as well as weed out those who are looking for a product with different functionality.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step