What are Google Web Stories?
Posted: Wed Jan 22, 2025 9:09 am
Google Web Stories are a type of content designed for mobile consumption that combines video, images and text to tell a story quickly, directly and visually.
Google Web Stories examples.
Hunting them down is difficult for now, although Google indicates them in various ways, they are diluted and confused with AMP results. Here are a few:
Where do Google Web Stories appear?
For now, certain implementations, related to Discover in particular, are only available in the US, India and Brazil . Especially in the case of Discover and the Web Stories carousel. An element that when it arrives in Spain I am sure will be exploited by media outlets such as La Vanguardia, Marca, etc.
They look like this:
Google Web Stories in the Google Discover carousel
Google Web Stories in the Google Discover carousel
In India it is already being seen like this:
Google Web stories in Google Discover
Google Web stories in Google Discover
Grow with us!
Ultra-hyper-mega-clickable, right?
But they can't only appear there. With different tests that we have done in search results we have found results similar to this one:
Search result with Google Web Stories.
Search result with Google Web Stories.
As you can see, Lonelyplanet has gone all-in with this type of content, and the results include a longer-than-usual image, a new, more visible symbol, and the familiar AMP lightning bolt symbol.
They can also be found on Google Images, although mostly in English-language searches. Here is another example:
Google Web Stories on Google Images
How to create Google Web Stories in WordPress.
If you want to start applying them to your WordPress, in this link on interior designers service email database the official Google page you have many resources.
Since everything is implemented mostly via plug-ins, the technical implementation is really simple, however:
Please note that this is an AMP technology and you need to have a decent AMP installation on your website first. There is no point in investing resources in Google Web Stories if your AMP pages have construction issues or don't follow official guidelines.
Statistics on Google Web Stories to get you excited.
How can we justify to our superiors, bosses and clients that it is worth investing in Web Stories? Easy, we need data.
In this Semrush study written by Olga Andrienko, a lot of crunchy data emerges:
-The average position of Web Stories is between 5th and 6th.
– A single Google Web Story can appear in up to 5 different search results elements .
-The most notable use of this type of content occurs in:
Travel sector.
Recipes.
Fashion.
Video games.
The icon that highlights stories in Google Images has an animation. Yes, you read that right.
Google, in official documents, advocates the use of these Google Web Stories for bloggers, content creators and influencers, small businesses and even large companies or brands.
As you can see, it is a broad format that can fit various types of companies or organizations.
Google Web Stories can be a great opportunity to create a more visually appealing website.
This is a vital point. Putting aside purely SEO-related issues, Google Web Vitals are an excellent opportunity to give your website a makeover and feel.
Grow with us!
Websites and media that we all know have already opted for this:
An example… This website that I show you below that almost no one visits.
web stories on Marca.com
Web stories on Marca.com
Yes, what do those circles with faces look like to you? Exactly, the same visual aspect as Instagram stories.
A document that you should definitely review if you are considering implementing Google Web Stories is the official playbook that Google has published with design examples of how you can integrate Google Web Stories into your WordPress.
Five types of implementations stand out in web design that look very good:
web design Google Web Stories
Web design Google Web Stories Source:https://services.google.com/fh/files/ev ... aybook.pdf
Recommendations for creating Google Web Stories.
Within the abundant official documentation on Google Web Stories, it is emphasized several times that special attention should be paid to the following points:
Focus on telling an interesting story.
Use a powerful, high-quality, high-resolution initial image and an attractive title. Just like in traditional SEO, titles are extremely relevant here.
Use images and videos that fit the mobile format.
Keep the text of the titles below 10 words per page. Minimum font size of 24, always playing with contrast.
Texts of less than 200 words per page. In this regard, it is vital to be specific and not fill the screen with text. Provide them to the reader when they need them and, in addition, it is key that the reader knows where to access the extra content.
Videos less than 15 seconds.
Add subtitles to videos that are of greatest interest, create inclusive formats.
Enhance storytelling, create content that makes you want to click to advance in the plot of the story.
Google Web Stories examples.
Hunting them down is difficult for now, although Google indicates them in various ways, they are diluted and confused with AMP results. Here are a few:
Where do Google Web Stories appear?
For now, certain implementations, related to Discover in particular, are only available in the US, India and Brazil . Especially in the case of Discover and the Web Stories carousel. An element that when it arrives in Spain I am sure will be exploited by media outlets such as La Vanguardia, Marca, etc.
They look like this:
Google Web Stories in the Google Discover carousel
Google Web Stories in the Google Discover carousel
In India it is already being seen like this:
Google Web stories in Google Discover
Google Web stories in Google Discover
Grow with us!
Ultra-hyper-mega-clickable, right?
But they can't only appear there. With different tests that we have done in search results we have found results similar to this one:
Search result with Google Web Stories.
Search result with Google Web Stories.
As you can see, Lonelyplanet has gone all-in with this type of content, and the results include a longer-than-usual image, a new, more visible symbol, and the familiar AMP lightning bolt symbol.
They can also be found on Google Images, although mostly in English-language searches. Here is another example:
Google Web Stories on Google Images
How to create Google Web Stories in WordPress.
If you want to start applying them to your WordPress, in this link on interior designers service email database the official Google page you have many resources.
Since everything is implemented mostly via plug-ins, the technical implementation is really simple, however:
Please note that this is an AMP technology and you need to have a decent AMP installation on your website first. There is no point in investing resources in Google Web Stories if your AMP pages have construction issues or don't follow official guidelines.
Statistics on Google Web Stories to get you excited.
How can we justify to our superiors, bosses and clients that it is worth investing in Web Stories? Easy, we need data.
In this Semrush study written by Olga Andrienko, a lot of crunchy data emerges:
-The average position of Web Stories is between 5th and 6th.
– A single Google Web Story can appear in up to 5 different search results elements .
-The most notable use of this type of content occurs in:
Travel sector.
Recipes.
Fashion.
Video games.
The icon that highlights stories in Google Images has an animation. Yes, you read that right.
Google, in official documents, advocates the use of these Google Web Stories for bloggers, content creators and influencers, small businesses and even large companies or brands.
As you can see, it is a broad format that can fit various types of companies or organizations.
Google Web Stories can be a great opportunity to create a more visually appealing website.
This is a vital point. Putting aside purely SEO-related issues, Google Web Vitals are an excellent opportunity to give your website a makeover and feel.
Grow with us!
Websites and media that we all know have already opted for this:
An example… This website that I show you below that almost no one visits.
web stories on Marca.com
Web stories on Marca.com
Yes, what do those circles with faces look like to you? Exactly, the same visual aspect as Instagram stories.
A document that you should definitely review if you are considering implementing Google Web Stories is the official playbook that Google has published with design examples of how you can integrate Google Web Stories into your WordPress.
Five types of implementations stand out in web design that look very good:
web design Google Web Stories
Web design Google Web Stories Source:https://services.google.com/fh/files/ev ... aybook.pdf
Recommendations for creating Google Web Stories.
Within the abundant official documentation on Google Web Stories, it is emphasized several times that special attention should be paid to the following points:
Focus on telling an interesting story.
Use a powerful, high-quality, high-resolution initial image and an attractive title. Just like in traditional SEO, titles are extremely relevant here.
Use images and videos that fit the mobile format.
Keep the text of the titles below 10 words per page. Minimum font size of 24, always playing with contrast.
Texts of less than 200 words per page. In this regard, it is vital to be specific and not fill the screen with text. Provide them to the reader when they need them and, in addition, it is key that the reader knows where to access the extra content.
Videos less than 15 seconds.
Add subtitles to videos that are of greatest interest, create inclusive formats.
Enhance storytelling, create content that makes you want to click to advance in the plot of the story.