The transformation of email marketing: four major trends to adapt to the new era market environment

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With the continuous progress of society and the continuous changes in the market environment, time and channels are becoming fragmented, and this trend is becoming more and more serious, causing the pressure of market competition to continue to rise. Today, when consumers, especially the main consumer groups born in the 1980s and 1990s, choose goods or services, their focus has gone beyond the simple functional attributes. They are eager to obtain more added value, and hope that these added values ​​can show their unique personality and fit their pursuit of uniqueness, so as to achieve self-worth. In such a market context, email marketing , as one of the traditional online marketing methods, has also undergone profound changes. The current email marketing platform is mainly developing in the following four directions:


1. Email Marketing Automation: Intelligent Process Improves Efficiency
Email marketing automation has become an important development direction at present. With the continuous advancement of technology, email marketing automation has become an inevitable trend. It can sweden telegram number database greatly improve marketing efficiency and save time and labor costs for enterprises. Geeksend email automation marketing is a leader in this regard.

1. Triggered emails: When users perform specific actions, such as viewing, clicking, replying, etc., the system will automatically trigger the corresponding emails, which can effectively improve user engagement and conversion rates. Its triggering mechanism is accurate and efficient, ensuring that emails are delivered to users at the most appropriate time, seizing every marketing opportunity.

2. Marketing process automation: Enterprises can use Geeksend to set up a series of email sending plans. According to the user life cycle stage, they can use components such as "email", "delay", and "trigger" to create email sequences to automatically send different types of emails. For example, within a few days after new users register, they will receive welcome emails, product guide emails, and exclusive discount emails; old users will receive personalized promotional emails and new product recommendation emails regularly.