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Fundraising objectives

Posted: Wed Jan 22, 2025 9:27 am
by Maksudasm
Fundraising involves going through several stages, during which it is necessary to:

present to potential sponsors the main components of the organization’s work, namely goals and needs;

select the project's target audience that is capable of responding and becoming a source of resources;

to encourage regular donations for the further development of the initiative.

This work requires:

find potential sponsors;

inform them of the key points, the the benefit of our ios database mission of the project, identify the capabilities of people willing to donate money, and match them with the needs of the organization;

raise funds;

attract additional sources of resources;

conclude new partnership agreements, meet those who are ready to help the project;

work through the list of people who made donations - you need to establish closer connections, constantly take care to maintain friendly relations;

to form a positive attitude on the part of society towards the activities of the organization.

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Differences between fundraising and crowdfunding
Fundraising and crowdfunding are similar in many ways, especially when it comes to seeking voluntary donations. However, there are differences between them – the main aspects of which are presented in the table.

Fundraising Crowdfunding
Typically involves systematic fundraising Uses a one-time request for financial assistance
Uses various methods of attracting resources, including a piggy bank and transfers Funds are collected on specialized crowdfunding platforms
The fundraising department or a third party firm is responsible for the search. The project manager or another responsible person finds the money.
Can be used by large, well-known organizations in society that have their own website Suitable for organizations with a small audience reach that cannot afford to maintain a separate website
Allows you to promote NGOs and initiatives that are of great importance to society, as well as charitable programs It is used to launch startups, develop free software, create new private inventions, support political campaigns, etc.
The sponsor receives gratitude, mention, advertising, or can help the project for free The investor is entitled to a reward: early access or a copy of the development, mention, bonus terms of use of the product, etc.
It involves a detailed development of a plan, strategy, serious expenses on advertising, promotion, marketing Requires a competent presentation of the project. It is necessary to describe the goals, objectives, prepare an emotional appeal. The promotion itself is carried out on the crowdfunding platform