Guide to Writing the Best Cold Email Subject Lines

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Standing out from the crowd and getting your cold emails opened and read is a daunting challenge. Studies show that the average professional receives at least 122 emails per day. If your emails aren’t opened or read, you’ll have prospects but no actual leads, customers or contacts. Therefore, the first step to ensuring your cold emails are opened is crucial, and one of the key factors is the subject line. So how do you write a great cold email subject line that achieves a high click-through rate and opens valuable connections?
A powerful email subject line compels the recipient to read and take action. This article will cover some of the best subject lines to ensure clicks and conversions through email.


1. Understand the role of the subject line and the principles of writing
1. Avoid clickbait subject lines

Convince&Convert reports that nearly 70% of people mark an taiwan telegram number database email as spam based on the subject line alone. Online communication is based on making promises, and whether you are creating content or running a cold email campaign, you are making a promise to your audience. When writing a subject line, you should convey the promise or value you bring to the recipient, and avoid clickbait subject lines. An effective cold email subject line should lead the recipient to open the email, read the content, and take action, rather than making them feel betrayed or deceived. Deceptive subject lines will only lead to the email being thrown in the trash.

2. Stick to short subject lines

Long subject lines are usually unnecessary, as 55% of professionals view emails on their phones, where they are easily ignored. The average screen size can accommodate 5-8 words in a subject line, and short, precise messages are better at grabbing readers' attention. Additionally, emails from friends and colleagues tend to have shorter, more conversational subject lines, while salespeople tend to have longer subject lines. Mimicking the subject line style of friends and colleagues can make your email seem less threatening and more welcoming. Short subject lines are also best when applying for a job using a cold email.

3. Attract your audience