Build brand power through Internet celebrities

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During the Spring Festival marketing period, cooperation usa consumer mobile number list with Internet celebrities that match the brand image can effectively utilize the Internet celebrities' influence and fan base to create interactive and trustworthy recommended content. Through Kolr AI Search, brands can accurately select Internet celebrities who fit the New Year atmosphere and have high interaction rates to enhance brand memory and further expand brand reputation.

3 key points for 2025 Spring Festival marketing
3 key points of 2025 Spring Festival marketing
Image source: Kolr

KOL Radar AI Search
Kolr AI Search
Image source: Kolr

Extended reading: From internet celebrity search to performance tracking, all in one stop! One-stop marketing platform helps you create efficient influencer marketing

Popular forms of Spring Festival marketing
1. Live broadcast & short videos
As the development of social commerce becomes more and more mature, during the Spring Festival marketing period, live broadcasts and short videos have begun to become the key methods of festival marketing. Brands cooperate with Internet celebrities to introduce the special selling points of their products in detail, and then combine them with limited-time promotions during the New Year. This will enhance brand exposure and create social buzz.

Taking last year’s Spring Festival as an example, the food website Red Fish Ball Daily Food Travel used a short video to unbox a simple plum butter sandwich puff pastry Spring Festival gift box, using real shooting techniques to present the Spring Festival limited flavors, Year of the Dragon limited gift box packaging, scratch-off tickets and red envelopes, creating a rich New Year's Eve atmosphere. The number of views of the video exceeded 1.62 million, which not only brought the brand closer to consumers, but also significantly increased the brand's exposure, making it a shining example of Spring Festival marketing.