What is online or Internet advertising?
Posted: Wed Jan 22, 2025 9:58 am
According to Wikipedia, “It is a form of marketing and advertising that uses the Internet to target promotional messages to customers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (such as web page displays), and mobile advertising.”
Indeed, it is a way of communicating messages over the Internet that is supply-oriented, seeking to capture the attention and interest of users with a commercial focus, mainly with display advertising, an advertising format that is shown as banners (text, image, video or audio ads) on different websites. Many will wonder if display advertising is still profitable today. Let's look at some of the most important advantages it offers:
It is measurable, that is, we can control the number of impressions, frequency, lawyer email marketing database CTR, etc., in order to optimize the results as much as possible.
Affiliate networks allow advertisers to segment their campaigns with many options to reach the required audience.
The visual impact is very important, since we currently have very graphic and attractive formats for users.
They allow banners to interact and integrate with the website. This is a great advantage, since if done correctly, the click rate will grow.
They are compatible with mobile phones. This is a very important advantage nowadays, especially if we take into account that users spend almost all their time surfing the Internet using this device.
Display advertising has been created and modified, adapting to the options provided by new technologies. That is why, although traditional displays are still in use, rich media banners have also been created.
A very frequent question that exists in this sector is:
What is the difference between traditional banners and Rich Media banners?
Traditional displays are the formats that began to be used in online advertising. They are formats designed in .jpg (static), .gif and .swf (animated). The maximum weight required is up to 200 Kb and tracking can only be done through a destination link. On the other hand, Rich Media displays are usually created in HTML5, since this format allows the inclusion of video and audio. They can weigh up to 10 Mb and allow tracking of different destination links.
Many of us are very familiar with traditional displays, as they have been the most common until now. For this reason, in this article we will focus more on Rich Media formats:
Rich Media Displays
Win customers!
According to a study by Sizmek (a company focused on online advertising management), the probability that a user will click on a Rich Media banner is four times higher than on standard banners, and can double if the ad also includes a video.
Rich Media Displays are currently a step forward in advertising, as they are much more attractive banners and also offer users the possibility of interacting with the advertisement.
Precisely, one of the most common objectives for which these banners are used is to increase the interactivity we mentioned, with the consequent increase in the number of clicks, as long as 3 important guidelines are respected so that the creativity is not intrusive and annoying:
Close button. So that the user can close it whenever he wants.
Mouse-over / Mouse-off. The user will be able to interact directly with the banner by opening and closing the expansion.
Video control bar (Play, Pause, Stop and Volume). For the user to control.
Some of the most important advantages that Rich Media banners offer are:
Tracking ad interaction with the user such as: the time spent viewing the ad, when and where they click on the ad, when they abandon the ad, and how many users viewed it.
More flexibility to include graphics, texts, calls to action on social networks or websites.
Indeed, it is a way of communicating messages over the Internet that is supply-oriented, seeking to capture the attention and interest of users with a commercial focus, mainly with display advertising, an advertising format that is shown as banners (text, image, video or audio ads) on different websites. Many will wonder if display advertising is still profitable today. Let's look at some of the most important advantages it offers:
It is measurable, that is, we can control the number of impressions, frequency, lawyer email marketing database CTR, etc., in order to optimize the results as much as possible.
Affiliate networks allow advertisers to segment their campaigns with many options to reach the required audience.
The visual impact is very important, since we currently have very graphic and attractive formats for users.
They allow banners to interact and integrate with the website. This is a great advantage, since if done correctly, the click rate will grow.
They are compatible with mobile phones. This is a very important advantage nowadays, especially if we take into account that users spend almost all their time surfing the Internet using this device.
Display advertising has been created and modified, adapting to the options provided by new technologies. That is why, although traditional displays are still in use, rich media banners have also been created.
A very frequent question that exists in this sector is:
What is the difference between traditional banners and Rich Media banners?
Traditional displays are the formats that began to be used in online advertising. They are formats designed in .jpg (static), .gif and .swf (animated). The maximum weight required is up to 200 Kb and tracking can only be done through a destination link. On the other hand, Rich Media displays are usually created in HTML5, since this format allows the inclusion of video and audio. They can weigh up to 10 Mb and allow tracking of different destination links.
Many of us are very familiar with traditional displays, as they have been the most common until now. For this reason, in this article we will focus more on Rich Media formats:
Rich Media Displays
Win customers!
According to a study by Sizmek (a company focused on online advertising management), the probability that a user will click on a Rich Media banner is four times higher than on standard banners, and can double if the ad also includes a video.
Rich Media Displays are currently a step forward in advertising, as they are much more attractive banners and also offer users the possibility of interacting with the advertisement.
Precisely, one of the most common objectives for which these banners are used is to increase the interactivity we mentioned, with the consequent increase in the number of clicks, as long as 3 important guidelines are respected so that the creativity is not intrusive and annoying:
Close button. So that the user can close it whenever he wants.
Mouse-over / Mouse-off. The user will be able to interact directly with the banner by opening and closing the expansion.
Video control bar (Play, Pause, Stop and Volume). For the user to control.
Some of the most important advantages that Rich Media banners offer are:
Tracking ad interaction with the user such as: the time spent viewing the ad, when and where they click on the ad, when they abandon the ad, and how many users viewed it.
More flexibility to include graphics, texts, calls to action on social networks or websites.