Pillar pages and clusters Competitive research

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You can focus on creating evergreen content, creating topic clusters or exploiting newsjacking: the tool will suggest ideas for each of these strategies.

Semrush topic research
Once you have created a list of topics, move on to large-scale keyword research using Keyword Magic Tool . Each topic can have multiple associated keywords, which then help you design your topic clusters.

Build topic clusters
Creating topic clusters is one of the most effective ways to organize your content.

Topic clusters are collections of interrelated content, with a central term covered by a pillar page and several associated subtopics.

This curated approach is especially useful if you have a lot of british student data ontent for users and want to build your authority on a particular topic.

For example, if you are a company offering SEO services, you can dedicate a pillar page to SEO and create several associated cluster pages on topics such as “local SEO”, “technical SEO”, “backlinks”, etc.


Once you've determined the right topics for your content hubs, place them on a content calendar to make it easier to track upcoming deadlines and missed deadlines.

You also need to know what your competitors are doing. Find the topics, keywords, and content formats that work well for them.