10 More Ways to Increase Landing Page Conversion
Posted: Wed Jan 22, 2025 10:12 am
The offer decides everything
Landing page conversion.webp
The first thing a user sees when opening a landing page is the title. Use a large font. The content is no less important, because the title is the offer, or unique selling proposition.
What is your competitive advantage? What is find your mobile phone numbers database your value to the client? The offer answers these questions. Laconically, confidently and convincingly. Users only need five seconds to understand whether they want to read on or better yet close the site.
The ideal reaction of a potential client should be: “I came at a good time!” The minimum goal is for the visitor to view the landing page from beginning to end.
Recommended articles on this topic:
Landing Page Examples: Tips for Creating
Selling Landing Page: How to Make It Work
Increasing website conversion: real methods and step-by-step instructions
Features of offers on high-conversion selling landing pages:
concreteness – the user does not have to waste time trying to figure out what they want to sell him;
uniqueness – template wording is off-putting, original landing pages are interesting;
Value is not just about money. Tell them what problem you can solve for your client, what need you can satisfy.
Imagine you want to buy a drill. Why do you need it? To make holes in the wall. The holes are needed to hang a picture. The picture creates coziness in the room. Analyze this chain on your product and sell the true need (coziness), not the product (drill).
This is an example of a bad offer:
Landing page conversion.webp
It has specifics, it has value (let's bring in clients), but the wording is template-like, nothing unique. There are thousands of specialists on the market offering such services. You need to figure out how to stand out from them.
Here is an example of a more successful offer:
Landing page conversion.webp
Its uniqueness lies in the guarantee of results or money back. You can't think of anything more specific and valuable in this niche.
Advice: you don't need to come up with the most original offer to stand out from the competition in any way. Uniqueness is not about creativity without limits.
Give a strong benefit in the form of a capture
Landing page conversion.webp
The first thing a user sees when opening a landing page is the title. Use a large font. The content is no less important, because the title is the offer, or unique selling proposition.
What is your competitive advantage? What is find your mobile phone numbers database your value to the client? The offer answers these questions. Laconically, confidently and convincingly. Users only need five seconds to understand whether they want to read on or better yet close the site.
The ideal reaction of a potential client should be: “I came at a good time!” The minimum goal is for the visitor to view the landing page from beginning to end.
Recommended articles on this topic:
Landing Page Examples: Tips for Creating
Selling Landing Page: How to Make It Work
Increasing website conversion: real methods and step-by-step instructions
Features of offers on high-conversion selling landing pages:
concreteness – the user does not have to waste time trying to figure out what they want to sell him;
uniqueness – template wording is off-putting, original landing pages are interesting;
Value is not just about money. Tell them what problem you can solve for your client, what need you can satisfy.
Imagine you want to buy a drill. Why do you need it? To make holes in the wall. The holes are needed to hang a picture. The picture creates coziness in the room. Analyze this chain on your product and sell the true need (coziness), not the product (drill).
This is an example of a bad offer:
Landing page conversion.webp
It has specifics, it has value (let's bring in clients), but the wording is template-like, nothing unique. There are thousands of specialists on the market offering such services. You need to figure out how to stand out from them.
Here is an example of a more successful offer:
Landing page conversion.webp
Its uniqueness lies in the guarantee of results or money back. You can't think of anything more specific and valuable in this niche.
Advice: you don't need to come up with the most original offer to stand out from the competition in any way. Uniqueness is not about creativity without limits.
Give a strong benefit in the form of a capture