2 examples of micro-influencer short video marketing

armdrejoan · Post by **armdrejoan** » Wed Jan 22, 2025 10:15 am

Short video marketing examples 1. Keep up with current popular music
Buy at the Lowest Point uses user-friendly copywriting and united kingdom consumer mobile number list authentic shooting style, paired with the popular short video brainwashing song "APT", which evokes fans' resonance with childhood memories. This short video has a cumulative view count of 645,000 on social media, successfully bringing the brand BitTian closer to the public and making the brand image more relevant to daily life.

Buy at the lowest point with the popular brainwashing song "APT"

Source: Buy at the lowest point

Short video marketing example 2. Challenge
At that time, the "#16 Squat Challenge" was gaining momentum and became a craze for community challenges. Internet celebrity Zing took advantage of the situation and launched the creative short video "Hold the Chicken Challenge 16 Squats" to promote chicken cakes in a humorous and funny way, attracting a large number of fans to watch, making the brand image more friendly and dynamic, and bringing the brand and consumers closer distance.

Internet celebrity Zing promotes chicken cakes with "16 squats challenge while holding a chicken"
Internet celebrity Zing "Hold the Chicken Challenge 16 Squats" promotes chicken cakes.
Source: Zing Instagram

Further reading: The secret to doubling your sales! See how clothing brands use micro-influencers to create viral word-of-mouth marketing

KOL Radar helps brands accurately select micro-influencers to double the effectiveness of short video marketing
Short videos and micro-influencers are playing an increasingly important role in brand marketing. As consumers prefer short and concise content, if brands can actively explore short video marketing and flexibly keep up with current trends, they will have the opportunity to create marketing dividends from it. Through KOL Radar AI Search , brands can more accurately find suitable micro-influencers to achieve the best marketing results and deepen brand loyalty.