Learn what Commercial Marketing is and how to do it
Posted: Wed Jan 22, 2025 10:19 am
The focus of every business is to generate profits, and for that, it is possible to rely on commercial marketing . This is one of the most used sales boosting strategies by companies, including to stand out from the competition and create a strong name. This is because it contributes to a better knowledge of the market.
In this way, it is possible to invest in strategies that are more aligned with the vk database business objective, ensuring greater visibility for the company in question. In this scenario, doing commercial marketing using the appropriate tools and channels is essential.
Do you want to know what commercial marketing is and how to adopt this strategy in your business? Then this article is for you! In it you will learn:
What is business marketing?
What are the objectives of commercial marketing?
How to do commercial marketing?
What are the benefits of good business marketing?
Happy reading!
What is business marketing?
Commercial marketing is a market strategy that contributes to decision-making to leverage sales growth, helping to achieve objectives.
To implement it, it is necessary to use several channels and tools to reach your target audience . In this way, commercial marketing is part of a broad strategy, which considers several factors to develop an effective sales plan .
This makes it possible to promote products and services, making more people aware of the brand and, consequently, facilitating sales by the sales team. For this to happen, it is necessary, for example, to identify the needs of customers and know which products and services interest them, always aiming at sales.
By being able to satisfy consumer desires, it is possible to find ways to stand out from competitors. In addition, it is possible to obtain significant competitive advantages in your market niche .
What are the objectives of commercial marketing?
In short, the purpose of business marketing is to make a profit. Therefore, companies seek to make the most of their resources, reducing costs wherever possible. Harvard Business School professor working in the areas of economics and management, Michael Porter , advocates theories on how organizations should make a profit and, in this way, gain competitive advantage.
Differentiation is one of the first strategies. It occurs when the brand has an exclusive product, with the aim of achieving customer satisfaction . Therefore, these consumers are willing to pay a higher price. In this way, it is possible to achieve high profit margins per unit.
Another alternative is through a cost leadership strategy, in which organizations begin to operate with a reduced cost structure, higher than the average of their market.
This helps to increase profits, as the company starts offering products at mid-market prices. It is still possible for the company to start offering the product a little below the market price and, as a result, manage to generate more sales.
Companies that use leadership strategies generally operate with lower margins. Therefore, in order to increase profits, they are forced to increase sales. In this way, it is possible to encourage economies of scale and have lower average costs. As a result, the profit margin is high .
How to do commercial marketing?
For those looking to increase sales, commercial marketing strategies are essential, both for those who are starting a business and for those who already have a certain tradition in the market. Therefore, it is necessary to look for resources to stand out, whether in online or offline marketing.
However, Digital Marketing strategies , such as Inbound Marketing , are essential. This is because, with the digital transformation, people are increasingly looking for information on online platforms and social networks . In addition, the ease of opening an online business, such as an e-commerce, has attracted most entrepreneurs.
With that in mind, check out our step-by-step guide on how to do business marketing below.
Define the target audience
As with other marketing strategies, you need to know and define your target audience. This factor is essential to better target your actions, which involves creating the right buyer personas for your business.
Therefore, it is important to consider some characteristics that are common among customers, considering consumer preferences and needs. In this scenario, it is interesting that your brand's product is aligned with the needs of customers, that is, with something that they consider the solution to their problems.
Preferably, you should find a niche market that has not yet been explored. In this way, it is possible to guarantee a competitive advantage.
Conduct market research
To increase the effectiveness of your actions, it is essential to analyse the reality of your competition, and this is possible with market research. This is done by collecting and analysing relevant data about the company and the segment in which it operates. This is a crucial phase for the success of your marketing strategies and must therefore be carried out before implementing commercial marketing actions.
Market research helps you understand the challenges your brand may face. You can also understand untapped needs and find new niches to work on with commercial marketing actions.
In addition, market research helps to identify trends and understand the segments that can offer more profit opportunities for making investments in a business.
You must perform the following actions to conduct market research:
Study and analyze data and metrics available on the Internet.
Conduct a competitor analysis. To do this, you need to identify your main competitors.
Conduct interviews with target audiences or customers to find out what the market opportunities are. If you haven't already, ask consumers about competitive differences.
Analyze goals and objectives.
For commercial marketing actions to be effective, it is necessary to know what the company's objectives are, that is, where it wants to go. To do this, it is necessary to promote product differentiation or even analyze the audience.
Again, it's important to know your competitors in order to set achievable goals. These goals will help you stay focused on your strategy.
Have a good positioning
By achieving and maintaining a good position, it is possible to build a good reputation with your audience, which is essential for successfully promoting commercial marketing actions.
In this way, with a well-defined positioning, it is possible to occupy and maintain a leadership position in the market, highlighting a product or service, satisfying the needs of the consumer based on the established differentials.
It is therefore essential to invest in innovations and be open to exploring potential market niches. Remember that the less competition there is, the easier it will be to win over customers.
However, it is also necessary to invest in brand promotion so that you are increasingly in the minds of consumers. In this way, it is easier to be recognized at the time of the purchase decision.
Develop strategies
Having a good commercial marketing strategy is essential to optimize resources. In addition, you should think about the needs of the target audience and consider online and offline strategies. In this way, they will be complementary, increasing the chances of reaching the target audience.
One way to do this is to invest in promotional marketing strategies to ensure greater visibility of your products or services. It is also possible to think about relational marketing to get closer to consumers.
Digital marketing strategies consolidate the brand's online presence. If your segment is retail, it is also interesting to think about multi-channel marketing to communicate with the consumer through different channels.
Tracking your results
Tracking results is essential to identify which commercial marketing actions are most effective and which need to be adjusted.
To do this, you can define performance indicators, also called KPIs , that measure the effectiveness of actions. You can also use metrics such as return on investment ( ROI ). Through this simple metric, you can define whether your investments are generating the desired profit.
It is also necessary to monitor the main market trends, considering the constant changes. The advice here is not to be afraid to readjust your strategies if you identify that one or more stocks are not achieving good results.
In this way, it is possible to invest in strategies that are more aligned with the vk database business objective, ensuring greater visibility for the company in question. In this scenario, doing commercial marketing using the appropriate tools and channels is essential.
Do you want to know what commercial marketing is and how to adopt this strategy in your business? Then this article is for you! In it you will learn:
What is business marketing?
What are the objectives of commercial marketing?
How to do commercial marketing?
What are the benefits of good business marketing?
Happy reading!
What is business marketing?
Commercial marketing is a market strategy that contributes to decision-making to leverage sales growth, helping to achieve objectives.
To implement it, it is necessary to use several channels and tools to reach your target audience . In this way, commercial marketing is part of a broad strategy, which considers several factors to develop an effective sales plan .
This makes it possible to promote products and services, making more people aware of the brand and, consequently, facilitating sales by the sales team. For this to happen, it is necessary, for example, to identify the needs of customers and know which products and services interest them, always aiming at sales.
By being able to satisfy consumer desires, it is possible to find ways to stand out from competitors. In addition, it is possible to obtain significant competitive advantages in your market niche .
What are the objectives of commercial marketing?
In short, the purpose of business marketing is to make a profit. Therefore, companies seek to make the most of their resources, reducing costs wherever possible. Harvard Business School professor working in the areas of economics and management, Michael Porter , advocates theories on how organizations should make a profit and, in this way, gain competitive advantage.
Differentiation is one of the first strategies. It occurs when the brand has an exclusive product, with the aim of achieving customer satisfaction . Therefore, these consumers are willing to pay a higher price. In this way, it is possible to achieve high profit margins per unit.
Another alternative is through a cost leadership strategy, in which organizations begin to operate with a reduced cost structure, higher than the average of their market.
This helps to increase profits, as the company starts offering products at mid-market prices. It is still possible for the company to start offering the product a little below the market price and, as a result, manage to generate more sales.
Companies that use leadership strategies generally operate with lower margins. Therefore, in order to increase profits, they are forced to increase sales. In this way, it is possible to encourage economies of scale and have lower average costs. As a result, the profit margin is high .
How to do commercial marketing?
For those looking to increase sales, commercial marketing strategies are essential, both for those who are starting a business and for those who already have a certain tradition in the market. Therefore, it is necessary to look for resources to stand out, whether in online or offline marketing.
However, Digital Marketing strategies , such as Inbound Marketing , are essential. This is because, with the digital transformation, people are increasingly looking for information on online platforms and social networks . In addition, the ease of opening an online business, such as an e-commerce, has attracted most entrepreneurs.
With that in mind, check out our step-by-step guide on how to do business marketing below.
Define the target audience
As with other marketing strategies, you need to know and define your target audience. This factor is essential to better target your actions, which involves creating the right buyer personas for your business.
Therefore, it is important to consider some characteristics that are common among customers, considering consumer preferences and needs. In this scenario, it is interesting that your brand's product is aligned with the needs of customers, that is, with something that they consider the solution to their problems.
Preferably, you should find a niche market that has not yet been explored. In this way, it is possible to guarantee a competitive advantage.
Conduct market research
To increase the effectiveness of your actions, it is essential to analyse the reality of your competition, and this is possible with market research. This is done by collecting and analysing relevant data about the company and the segment in which it operates. This is a crucial phase for the success of your marketing strategies and must therefore be carried out before implementing commercial marketing actions.
Market research helps you understand the challenges your brand may face. You can also understand untapped needs and find new niches to work on with commercial marketing actions.
In addition, market research helps to identify trends and understand the segments that can offer more profit opportunities for making investments in a business.
You must perform the following actions to conduct market research:
Study and analyze data and metrics available on the Internet.
Conduct a competitor analysis. To do this, you need to identify your main competitors.
Conduct interviews with target audiences or customers to find out what the market opportunities are. If you haven't already, ask consumers about competitive differences.
Analyze goals and objectives.
For commercial marketing actions to be effective, it is necessary to know what the company's objectives are, that is, where it wants to go. To do this, it is necessary to promote product differentiation or even analyze the audience.
Again, it's important to know your competitors in order to set achievable goals. These goals will help you stay focused on your strategy.
Have a good positioning
By achieving and maintaining a good position, it is possible to build a good reputation with your audience, which is essential for successfully promoting commercial marketing actions.
In this way, with a well-defined positioning, it is possible to occupy and maintain a leadership position in the market, highlighting a product or service, satisfying the needs of the consumer based on the established differentials.
It is therefore essential to invest in innovations and be open to exploring potential market niches. Remember that the less competition there is, the easier it will be to win over customers.
However, it is also necessary to invest in brand promotion so that you are increasingly in the minds of consumers. In this way, it is easier to be recognized at the time of the purchase decision.
Develop strategies
Having a good commercial marketing strategy is essential to optimize resources. In addition, you should think about the needs of the target audience and consider online and offline strategies. In this way, they will be complementary, increasing the chances of reaching the target audience.
One way to do this is to invest in promotional marketing strategies to ensure greater visibility of your products or services. It is also possible to think about relational marketing to get closer to consumers.
Digital marketing strategies consolidate the brand's online presence. If your segment is retail, it is also interesting to think about multi-channel marketing to communicate with the consumer through different channels.
Tracking your results
Tracking results is essential to identify which commercial marketing actions are most effective and which need to be adjusted.
To do this, you can define performance indicators, also called KPIs , that measure the effectiveness of actions. You can also use metrics such as return on investment ( ROI ). Through this simple metric, you can define whether your investments are generating the desired profit.
It is also necessary to monitor the main market trends, considering the constant changes. The advice here is not to be afraid to readjust your strategies if you identify that one or more stocks are not achieving good results.