Who will benefit from territorial marketing tools?

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The world-famous brand Coca-Cola also uses social marketing tools in its work.

After it became known that the ingredients of carbonated water included components harmful to human life and health, the company banned their use in the country of production, changing the recipe and losing millions of dollars on this. Coca-Cola wrote off the losses to charity.

The examples considered confirm the importance of social marketing tools for the successful development and effective promotion of large companies on the market. Organizations guangdong mobile phone numbers database interested in entering the global market and increasing their customer base must work with social response to strengthen consumer loyalty.


Social Marketing Tools

Territorial marketing is the promotion of a specific region taking into account the interests of internal and external entities in order to attract the attention and investment of the latter.

The following elements of territorial marketing are distinguished:

Territory promotion – promotion of the region as a whole. Marketing events can be held both within the territory and beyond. Their main goal is to promote the brand, form a loyal attitude, and increase the popularity of the region.

Territorial trade marketing is the promotion of products and services that are produced and consumed in a given region.

Extraterritorial trade marketing is the promotion of products and services that are produced in a given region and consumed outside of it.

Key subjects of territorial marketing:

producers of goods, works, services;

consumers;

financial intermediaries;

information intermediaries;

government bodies at the municipal and federal levels;

social structures.

The main customers or initiators of marketing events of territorial significance are usually local entrepreneurs engaged in the production of goods in the region.

Territorial marketing pursues the following goals:

increasing the number of programs of international, federal and regional significance in which the territory participates;

increasing the inflow of investment capital;

expansion of the customer base of local producers of goods and services;

formation of a positive image of the region, strengthening its business reputation, increasing competitiveness.

There are four main territorial marketing tools aimed at developing industrial sectors, stimulating the export of locally produced goods and attracting investment:

territorial image marketing;

attractiveness marketing (for example, in the investment sector);

infrastructure marketing;

personnel marketing.

But, as you understand, this is very large-scale, and therefore expensive. Then you can go the other way - to the Internet, where information is available in any country and its price does not hit the pocket so hard.