Steps to find keyword ideas
Posted: Wed Jan 22, 2025 10:30 am
The first thing you will need to do is configure the parameters that determine the keyword search by choosing between these 3 main options:
30 71. Enter terms about your products or services
For example, if you own a plumbing company, you could type “plumbers” or “plumbing services.” The system will find search terms related to these words or phrases.
13 152. Use a destination URL
It can be your own website or that of another company in the sector. Google Adwords tracks the
Filters to search for new keywords
Filters to search for new keywords
3 173. Product Category
In this case, you will use categories created within Google Adwords. For example, timeshare owners email database if we continue with our example, you could find a category related to “plumbing.” You have a drop-down menu with sections to find the one that best suits your needs.
Which is better? Do I choose words, URLs, categories or all at once?
The answer depends on how concrete and specific you want to be in your search for ideas. At first it is good to enter a URL in the “Your landing page” option and check if you need to apply more filters. Another recommended option is to combine keywords with landing page if you know in advance which keywords you want to use. Like many things in marketing and in Adwords it is a matter of experimenting to find the way that you like best
The next step is to define filters to optimize search results. Very useful if you want to hone in on what your target audience is searching for. I'll tell you about them below.
6 264. Advanced segmentation
If in addition to the main options you want to add more advanced filters you can choose between:
Google AdWords Keyword Planner
Advanced Segmentation and Period Selector
Segment by location
Very interesting if you want to target a specific audience in a country, region or city. Imagine that the “plumbing company” only offers its services within the Community of Madrid, in this case you would have to apply this filter to find out how users in Madrid search for your services.
Segment by language
Depending on the audience you want to target, you can restrict your search results. This section refers to the language in which users have their browser configured. If you are targeting users in the Community of Madrid who may have a plumbing problem, the best thing to do would be to configure the language to “Spanish.”
Segment by search engine
You can leave “Google” as the default or expand it to other search partners such as AOL, Youtube, Google Maps and other websites. My advice is that since you search for estimates on Google, this should be the initial option.
Segment by Negative Keywords
In this section you can enter exclusive terms that you do not want to be taken into account in the process because you already know that they do not correspond to what your company offers. In my example, plumbers do not give "plumbing courses", so you could include "course", "training", etc. as negative keywords.
Marketing Promotions Data5. Period: average monthly searches or comparison
You can indicate the dates you want to analyse and even compare two periods. Select at least one year to have sufficient data.
7 296. Customize your search further
Google AdWords Keyword Planner
Keyword Filter Selector
If that were not enough, if you need to add more parameters that act as a condition to show some ideas or others, you can use the sections:
Keyword Filters
Keyword Options
Keywords to include
Great, now that you have the filters set up, all you have to do is click on the button below that says “get ideas” and a new window will open with a ton of information. I’ll explain it to you step by step so that you can use it perfectly.
30 71. Enter terms about your products or services
For example, if you own a plumbing company, you could type “plumbers” or “plumbing services.” The system will find search terms related to these words or phrases.
13 152. Use a destination URL
It can be your own website or that of another company in the sector. Google Adwords tracks the
Filters to search for new keywords
Filters to search for new keywords
3 173. Product Category
In this case, you will use categories created within Google Adwords. For example, timeshare owners email database if we continue with our example, you could find a category related to “plumbing.” You have a drop-down menu with sections to find the one that best suits your needs.
Which is better? Do I choose words, URLs, categories or all at once?
The answer depends on how concrete and specific you want to be in your search for ideas. At first it is good to enter a URL in the “Your landing page” option and check if you need to apply more filters. Another recommended option is to combine keywords with landing page if you know in advance which keywords you want to use. Like many things in marketing and in Adwords it is a matter of experimenting to find the way that you like best
The next step is to define filters to optimize search results. Very useful if you want to hone in on what your target audience is searching for. I'll tell you about them below.
6 264. Advanced segmentation
If in addition to the main options you want to add more advanced filters you can choose between:
Google AdWords Keyword Planner
Advanced Segmentation and Period Selector
Segment by location
Very interesting if you want to target a specific audience in a country, region or city. Imagine that the “plumbing company” only offers its services within the Community of Madrid, in this case you would have to apply this filter to find out how users in Madrid search for your services.
Segment by language
Depending on the audience you want to target, you can restrict your search results. This section refers to the language in which users have their browser configured. If you are targeting users in the Community of Madrid who may have a plumbing problem, the best thing to do would be to configure the language to “Spanish.”
Segment by search engine
You can leave “Google” as the default or expand it to other search partners such as AOL, Youtube, Google Maps and other websites. My advice is that since you search for estimates on Google, this should be the initial option.
Segment by Negative Keywords
In this section you can enter exclusive terms that you do not want to be taken into account in the process because you already know that they do not correspond to what your company offers. In my example, plumbers do not give "plumbing courses", so you could include "course", "training", etc. as negative keywords.
Marketing Promotions Data5. Period: average monthly searches or comparison
You can indicate the dates you want to analyse and even compare two periods. Select at least one year to have sufficient data.
7 296. Customize your search further
Google AdWords Keyword Planner
Keyword Filter Selector
If that were not enough, if you need to add more parameters that act as a condition to show some ideas or others, you can use the sections:
Keyword Filters
Keyword Options
Keywords to include
Great, now that you have the filters set up, all you have to do is click on the button below that says “get ideas” and a new window will open with a ton of information. I’ll explain it to you step by step so that you can use it perfectly.