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Extended reading: The industry’s most powerful australia consumer mobile number list “competitive product analysis” is now online! Efficiently grasp competitive product performance and marketing strategies

KOL cooperation success stories
Successful case of KOL cooperation 1. Queen shop x Ginny joint clothing
Queen shop x Ginny joint clothing
Image source: Queen Shop

Queen Shop's brand image combines fashion trends with Japanese texture, and has a unique and fresh aesthetic style; the content of the Internet celebrity Ginny's community covers beauty and clothing, showing the true look of young women's lifestyle. From the audience groups of Queen Shop and Ginny, we can see that the main fan groups of both parties are young women aged 18 to 34, and the two audiences are highly compatible.

Ginny, Queen Shop audience analysis
Ginny, Queen Shop audience analysis
picture source: KOL Radar

Queen Shop x Ginny’s joint new product posts have great interaction

Queen Shop​

This KOL collaboration not only cleverly combines the audience base and style characteristics of both parties, but also allows fans to set off a dressing craze in the community. Through this wave of social topics, Queen Shop and Ginny's new co-branded products quickly attracted attention.

KOL cooperation success story 2, Milk Touch x Tang
Korean cosmetics brand Milk Touch joins hands with well-known internet celebrity Tang to launch KOL collaboration
Image source: Tang Instagram

In September this year, Korean cosmetics brand Milk Touch teamed up with well-known Internet celebrity Tang to launch a KOL-collaborated air cushion powder "suitable for Taiwan's weather." It immediately sparked a rush to buy. As a well-loved makeup brand in South Korea, Milk Touch is famous for its fresh and natural makeup feel and high-quality products; while Tang’s social content focuses on professional makeup techniques and makeup application techniques, and is widely trusted by beauty enthusiasts.