Focus on final production and sales performance.
Posted: Wed Jan 22, 2025 10:54 am
What role does strategic marketing play in the development of the enterprise
The following roles of strategic marketing in the functioning of an organization are distinguished:
Maximizing efforts to conduct marketing northeast mobile phone numbers database research in the area of production and sales of the company's goods.
Focus on achieving long-term results, analyzing consumer preferences, forecasting demand for products and creating new products based on them.
An integrated approach to developing the strategy and tactics of an enterprise’s activities, achieving a balance between the needs of clients and the company.
Strategic Marketing_Role
Thanks to strategic marketing, management theory has been enriched with various management tools and technologies:
conducting regular monitoring and analysis of the market, forecasting changes in the needs of the target audience, analyzing the advantages and disadvantages of the company;
organizing the renewal of the product range on a planned basis, a strategy for actively generating demand for the company's products, and producing products that meet the needs of certain consumer groups;
creating comfortable conditions for customers to make decisions about purchasing one or another product from the company.
The implementation of strategic marketing methods into the work of the enterprise will be effective provided that the following prerequisites are met:
the market is oversaturated and is in a phase of stagnation;
customers have increasingly high demands on product quality, after-sales service, etc., and the level of “sophistication” of demand is growing;
the emergence of improved technologies and opportunities for more efficient organization of production;
Companies strive to reduce equipment depreciation periods and bring new products to market as quickly as possible.
The main contribution of strategic marketing to the management of an organization in any field of activity is the focus on achieving a balance between the interests of consumers, business and society as a whole.
The following roles of strategic marketing in the functioning of an organization are distinguished:
Maximizing efforts to conduct marketing northeast mobile phone numbers database research in the area of production and sales of the company's goods.
Focus on achieving long-term results, analyzing consumer preferences, forecasting demand for products and creating new products based on them.
An integrated approach to developing the strategy and tactics of an enterprise’s activities, achieving a balance between the needs of clients and the company.
Strategic Marketing_Role
Thanks to strategic marketing, management theory has been enriched with various management tools and technologies:
conducting regular monitoring and analysis of the market, forecasting changes in the needs of the target audience, analyzing the advantages and disadvantages of the company;
organizing the renewal of the product range on a planned basis, a strategy for actively generating demand for the company's products, and producing products that meet the needs of certain consumer groups;
creating comfortable conditions for customers to make decisions about purchasing one or another product from the company.
The implementation of strategic marketing methods into the work of the enterprise will be effective provided that the following prerequisites are met:
the market is oversaturated and is in a phase of stagnation;
customers have increasingly high demands on product quality, after-sales service, etc., and the level of “sophistication” of demand is growing;
the emergence of improved technologies and opportunities for more efficient organization of production;
Companies strive to reduce equipment depreciation periods and bring new products to market as quickly as possible.
The main contribution of strategic marketing to the management of an organization in any field of activity is the focus on achieving a balance between the interests of consumers, business and society as a whole.