Structure of a selling landing page
Posted: Wed Jan 22, 2025 10:54 am
The landing page has a number of mandatory elements. Let's look at each of them in more detail.
Headline
Selling landing page
Before any marketing campaign begins, the tongliao mobile phone numbers database characteristics that will differentiate the brand from others are determined. The unique qualities of the product should be reflected in clear, understandable formulations.
As a rule, the promotion strategy is ready long before the creation of the website, but if this stage was missed for some reason, the first thing to do is to form a USP.
The title and subtitle of a selling landing page should be such that the client has no doubt that he is making the only right choice. It is the title that reflects the essence of the unique selling proposition.
For maximum effect, we recommend observing some nuances:
main title - concise, attractive, selling;
A subtitle is appropriate to use in cases where the main offer needs clarification, and to shorten the main title.
Logo, company name, contacts
Selling landing page
To make it easier for users to identify you, use your logo when designing your sales landing page. This increases brand recognition and makes visitors more likely to like you.
You shouldn't ignore such a moment as indicating current contact information on the page - phone numbers and addresses where the company's offices and branches are located. For the visitor, this is a reason to trust you more, a sure sign that you are ready to communicate with him.
Having become interested in your offer, the user should receive a ready-made option for purchasing a product or service. This is the second reason why all contacts should be indicated on the page, as well as the CTA button "order a call".
Headline
Selling landing page
Before any marketing campaign begins, the tongliao mobile phone numbers database characteristics that will differentiate the brand from others are determined. The unique qualities of the product should be reflected in clear, understandable formulations.
As a rule, the promotion strategy is ready long before the creation of the website, but if this stage was missed for some reason, the first thing to do is to form a USP.
The title and subtitle of a selling landing page should be such that the client has no doubt that he is making the only right choice. It is the title that reflects the essence of the unique selling proposition.
For maximum effect, we recommend observing some nuances:
main title - concise, attractive, selling;
A subtitle is appropriate to use in cases where the main offer needs clarification, and to shorten the main title.
Logo, company name, contacts
Selling landing page
To make it easier for users to identify you, use your logo when designing your sales landing page. This increases brand recognition and makes visitors more likely to like you.
You shouldn't ignore such a moment as indicating current contact information on the page - phone numbers and addresses where the company's offices and branches are located. For the visitor, this is a reason to trust you more, a sure sign that you are ready to communicate with him.
Having become interested in your offer, the user should receive a ready-made option for purchasing a product or service. This is the second reason why all contacts should be indicated on the page, as well as the CTA button "order a call".